barox Appoints Industry Veteran Reinhard Florin as Vice President of North America Sales
Expanding its sales operation to cover North America, barox Kommunikation GmbH, the Swiss manufacturer of video security networking L2/L3 switches, media converters, IP extenders, and network management software has appointed Reinhard Florin to the role of Vice President of North America Sales.
In this new role, Reinhard will be leading the development and execution of barox’s go-to-market strategy as well as head a team of sales and technical support professionals. Through this appointment, barox is leveraging their proven success outside of North America and bringing their unique portfolio of networking products, designed for video security applications, to the North American marketplace.
Reinhard brings over 30 years of senior executive experience in the networking industry where he advanced some of the most recognizable brands, most recently as the Global General Manager of Comnet by Acre.
“barox has developed a unique set of networking products and technologies geared to the demanding requirements of video security networking in critical infrastructure environments,” says Reinhard. “They are committed to developing the North American marketplace and I look forward to heading the rollout of their industry-leading solutions across the region.”
Outside of the Americas, barox products have been deployed extensively by customers in the government, financial, healthcare, education, IT, transportation, utilities, correctional, and manufacturing market segments.
One of barox ’s differentiating solutions is the ‘Smart-barox’ plug-in, designed to greatly extend the inter-operability of Video Management Software (VMS). Incorporating a distributed software agent technology, the barox plug-in enables a “single pane of
glass” within the VMS for network wide management integration of cameras, video streams, and the network connectivity provided by barox hardware devices. This provides users a single point of control and management of the video network. The barox plug-in is compatible with leading vendor VMS solutions, including those from Milestone and Genetec. This advanced technology reduces the time, effort and costs associated with setting-up and maintaining IP video networks.
“Driven by greater geographic video surveillance coverage, advancements in camera technology and the use of AI, video security networks in North America are increasingly more sophisticated and complex. This requires a networking solution specifically designed for this environment,” continues Reinhard. “barox’s comprehensive, application specific, portfolio of hardware and software products uniquely meets this requirement.”
“barox designs all of its products to address the high demands of video surveillance networks, and we anticipate making a big difference in the North America market,” says Rudolf Rohr, barox Co-founder & Managing Partner. “This includes keeping video networks secure. barox products include a robust set of video networking cyber security features and functions. We are eager to support system integrators and network operators in North America in protecting their video networks from cyber-attacks and failures.”