BP1-2 #dpdtweetsbig: Case study on the Dallas Police Social Media Strategy

Nov 18, 2014

2:30 PM - 4:00 PM

Lauri Stevens

Principal Consultant and Founder

LAwS Communications

The Dallas Police Department’s new communications program is likely the most aggressive strategy to integrate social media into day-to-day operations by any U.S. law enforcement agency to date. The DPD is currently in the process of rolling out it’s 3-phased approach that will eventually involve every Unit in the agency. As the chief architect of the strategy, Lauri Stevens will present the process and theory behind the plan.

Session Learning Objectives:

  • The process for developing a social media strategy with the COPPS Social Media Method
  • Developing KPI's (key performance indicators) to measure success
  • What to expect next for law enforcement and social media