Targeted Custom Media Program Designed for Your Unique Marketing Needs
Custom Media is a rapidly growing and robust marketing communications strategy. It offers a dedicated environment in which marketers can manage and control editorial content and deliver strategic messaging that shapes the perceptions and buying behavior of prospects and customers.
Custom Media includes a wide array of print, online and event product offerings which are uniquely tailored to meet clients’ specific marketing needs and objectives. The customized approach allows clients to create strategic, high-impact marketing tools that promote brand leadership and delivers compelling content to a targeted audience.
CUSTOM MEDIA: An Integral Component of High Impact Marketing Campaigns
The growth of the custom publishing sector has outpaced that of other marketing tactics with regularity. In 2005, 13.2% of the average corporate marketing budget was spent on custom publishing, up from 11.1% the prior year. Forty percent of companies planned to spend more on custom publishing in 2006.*
*Source — Custom Publishing Council www.custompublishingcouncil.com
Custom Media Offerings
Security Products Media Group provides marketers with a comprehensive portfolio of cost-effective custom media programs to enhance their integrated marketing strategies. Our staff works closely with clients to produce dynamic, customized products that reach and impact targeted decision makers.
Content-Based Inserts, Supplements and White Papers (single and multi-sponsor projects.)
Marketers can communicate targeted strategic messaging to security buyers on their market position, industry partnerships, agency implementations, government contracts, products, technologies and solutions within content-based custom inserts, supplements and white papers.
Magazines and Catalogs
Security Products custom media team can help marketers create topic specific or multi-faceted corporate magazines, as well as solutions catalogs, for distribution to our qualified circulation of
Template-Based Print Series
(Contact Your Media Consultant for Rates and Specifications)
Security Products offers several new template-based custom media products that allow marketers to reinforce their position of security market leadership.
- One Page w/one page of custom editorial
- Two Pages w/two pages of custom editorial
- Four Pages w/four pages of custom editorial
Each Template-Based Custom Insert is available on a monthly basis, one per issue- so each is an exclusive opportunity per issue. Contact your Security Products Media Consultant for rates and specs to reserve your exclusive placement. (Online components are available for all template-based custom media product offerings.)
**BPA Worldwide June 2006 Circulation Statement
Security Products offers clients an extensive array of custom online vehicles including personalized microsites, HTML and PDF postings, single sponsored enewsletters and audio/visual programs. Our custom media team will work hand-in-hand with clients to develop unique, made to order online solutions that generate leads and deliver results.
Events and Seminars
From program development to attendee acquisition, Security Products’ event team will work with you to create a customized program that reinforces brand leadership, facilitates an environment for networking and delivers targeted customer leads. So whether it is a sponsored panel at an industry event or tradeshow, round table discussion, an executive forum for buyers and sellers or an industry road show, we can help you develop a successful, informative and educational event designed for security professionals.
Other Value Added Services Ad Readership Studies
Security Products offers ad readership studies for all 1/2 or larger advertisers in our January, June and November issues. These comprehensive studies measure the effectiveness of your ad creative and the impact your marketing program is having on our audience.
Security Products media group provides a wide range of research opportunities for advertisers interested in brand awareness studies, category specific research, client specific research, or security industry buying plans and trends. Our desire is to provide market information that is accurate and timely so that you can design the most effective integrated program to reach your best prospects. Ask your media consultant about custom research opportunities. Online and traditional formats are available.
Annual Buyer's Guide
The Security Products Annual Buyer’s Guide is the security industry’s resource for year round product and service purchasing decisions. Published in December, listings include company names, services provided, contact info, and can also include bold listings and logos. A digital format Buyer’s Guide is also available, expanding your reach to more decision makers while at the same time making it much easier for you to update your information.