Americans Would Use Voice Verification To Protect Data, According To Survey

  • May 20, 2008

According to a study conducted by Harris Interactive for Nuance Communications Inc., consumers are embracing the use of voice verification in protecting important personal information.

Harris Interactive designed the study to uncover attitudes toward voice verification by the general population of the United States and to obtain perspective on the levels of interest or concern consumers have over the security of their personal data.

Findings from this study suggest that voice verification is viewed as a business differentiator with nearly two-fifths of those surveyed agreeing they prefer to do business with a company that provides voice verification solutions.

After hearing an audio clip of a voice verification process, three-fifths of the respondents were likely to use voice verification as a form of security. Sixty-one percent of respondents feel that voice verification is a secure form of identity verification for phone access to customer service data. And eighty-three percent of respondents agreed that institutions should require different forms of identity verification based on the types of transactions.

“Increasingly, consumers are looking for improved security and view voice verification as more secure than traditional means most often used today,” said Chuck Buffum, vice president, Caller Authentication for Nuance. “This study suggests that consumers would prefer to do business with companies offering voice verification as a means to protect their personal data.”

While consumers want improved data protection, they want it to be convenient. When asked "why would you use voice verification," the top two responses were:

  • Combats identity theft (23 percent).
  • Do not have to remember password/PIN respectively (19 percent).
  • Six in ten (60 percent) respondents feel that voice verification is a secure, very secure or an extremely secure form of identity verification.
  • Voice verification was viewed more secure than other methods that can be used over the phone, including home phone number, memorable information, password, PIN number and account information.
  • After listening to an audio of how the voice verification process would work during a customer service call -- 60 percent of respondents said they would be likely to use voice verification; 35 percent are "very" or "extremely" likely.

Featured

  • Gaining a Competitive Edge

    Ask most companies about their future technology plans and the answers will most likely include AI. Then ask how they plan to deploy it, and that is where the responses may start to vary. Every company has unique surveillance requirements that are based on market focus, scale, scope, risk tolerance, geographic area and, of course, budget. Those factors all play a role in deciding how to configure a surveillance system, and how to effectively implement technologies like AI. Read Now

  • 6 Ways Security Awareness Training Empowers Human Risk Management

    Organizations are realizing that their greatest vulnerability often comes from within – their own people. Human error remains a significant factor in cybersecurity breaches, making it imperative for organizations to address human risk effectively. As a result, security awareness training (SAT) has emerged as a cornerstone in this endeavor because it offers a multifaceted approach to managing human risk. Read Now

  • The Stage is Set

    The security industry spans the entire globe, with manufacturers, developers and suppliers on every continent (well, almost—sorry, Antarctica). That means when regulations pop up in one area, they often have a ripple effect that impacts the entire supply chain. Recent data privacy regulations like GDPR in Europe and CPRA in California made waves when they first went into effect, forcing businesses to change the way they approach data collection and storage to continue operating in those markets. Even highly specific regulations like the U.S.’s National Defense Authorization Act (NDAA) can have international reverberations – and this growing volume of legislation has continued to affect global supply chains in a variety of different ways. Read Now

  • Access Control Technology

    As we move swiftly toward the end of 2024, the security industry is looking at the trends in play, what might be on the horizon, and how they will impact business opportunities and projections. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions. 3

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction. 3

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation. 3