Becrypt Appoints Head of Global Head of Marketing

  • Feb 16, 2011
Becrypt, a supplier of encryption and data security solutions, has appointed Keith Rickets as global head of marketing. Ricketts is responsible for all marketing activities across Becrypt’s worldwide operations. This will include building on Becrypt’s position and devising strategic market initiatives to strengthen it within international markets. A major focus for Ricketts will be the continued development of Becrypt’s U.S. operation as this market remains a key growth opportunity for the company.

Before joining Becrypt, Ricketts held a several marketing roles with Lawson Software, culminating in his appointment as an industry marketing director for the United States and Europe, the Middle East and Africa. There Ricketts created marketing strategies that materially improved revenue-generation and margin-contribution, he managed international teams based in a variety of locations, and he worked with key industry partners such as IBM and Microsoft. Before Lawson Software, Ricketts was head of marketing at business intelligence software company Ardentia Software, and before that he was a marketing consultant specializing in the independent software vendor market with Marketing Fusion

On his appointment Rickets commented, “I was attracted to Becrypt by the cutting-edge technology they have developed for the IT security market and the chance to work in a global role for a company headquartered in the U.K.. I am particularly looking forward to the challenge of leveraging the power and innovation of Becrypt’s data security solutions to expand market share in the U.S.”

Ricketts’ appointment underlines Becrypt’s commitment to developing and expanding into new markets, particularly in the U.S., Europe and worldwide. The company has already achieved significant market share with the development and sales of its award winning encryption, end point security and mobile working solutions, both to government and corporate clients.
 
Bernard Parsons, CEO at Becrypt said, “Keith brings a wealth of experience of running international marketing operations. While a great strategist, he also has the attention detail that ensures plans are executed efficiently. With his skills we will be able to increase our focus on expanding into new markets where it will be vital to get our product positioning and messaging correct. I’m delighted to welcome Keith to Becrypt.”


Featured

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

  • Beyond Apps: Access Control for Today’s Residents

    The modern resident lives in an app-saturated world. From banking to grocery delivery, fitness tracking to ridesharing, nearly every service demands another download. But when it comes to accessing the place you live, most people do not want to clutter their phone with yet another app, especially if its only purpose is to open a door. Read Now

  • Survey: 48 Percent of Worshippers Feel Less Safe Attending In-Person Services

    Almost half (48%) of those who attend religious services say they feel less safe attending in-person due to rising acts of violence at places of worship. In fact, 39% report these safety concerns have led them to change how often they attend in-person services, according to new research from Verkada conducted online by The Harris Poll among 1,123 U.S. adults who attend a religious service or event at least once a month. Read Now

Most   Popular

New Products

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.