New Clear Series 2 HDMI Packaging Blends Retail Beauty with Custom AV Functionality

  • Oct 14, 2014

ICE Cable Systems, a manufacturer of premium low-voltage wire and cable products, has begun shipping its Clear Series 2 HDMI cables in smart new packaging that makes a great first impression and benefits the installation process (storing, job site and client presentation phases). New Clear Series 2 HDMI Packaging Blends Retail Beauty with Custom AV Functionality

”Most wire and cable companies in the custom channel ship their HDMI cables in clear bags which are either heat-sealed or zip-locked,” said ICE Cable Systems President Brian Rizzo.

”Integrators prefer bags because they can easily be stored in a work truck where space is a premium. The problem is that they look like sandwich baggies; this doesn’t make for a great presentation to your client.

”We set out to design a bag that has an upscale feel while offering enhanced functionality. We landed on a re-sealable package that with its lush artwork and glossy-coating captures the premium look-and-feel that ICE Cable Systems is recognized for, while also incorporating hang-holes for an impressive presentation at retail.

”From a functionality perspective, we incorporated a really tough plastic exterior that can take a beating and protect against water damage too. These features combined make for a bag that exceeds the daily demands of the integrator.”

The company’s Clear Series 2 HDMI cables in lengths from .5 to 30 meters are available in the new packaging at no additional up-charge.

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