Getting in Someone’s Face

There was a time, not so long ago, when the tradeshow industry must have thought COVID-19 might wipe out face-to-face meetings. It sure seemed that way about three years ago.

The resurgence of physical security industry tradeshows marks a pivotal shift in the landscape, reflecting a renewed emphasis on in-person networking, product demonstrations and collaboration. After a period of virtual events driven by necessity, the return to face-to-face interaction signals a collective desire for deeper engagement and tangible experiences within the industry. These tradeshows serve as vital platforms for showcasing cutting-edge technologies, fostering industry connections, and exchanging insights on evolving security challenges. Amidst the digital age, the enduring relevance of physical gatherings highlights the irreplaceable value of human connection in driving innovation and advancing security solutions.

ISC West's registration of more than 30,000 visitors at its Las Vegas venue underscores the palpable excitement and eagerness within the physical security community to reconvene and reconnect. This significant turnout not only demonstrates the resilience of the industry but also signifies a strong vote of confidence in the value of in-person events. As one of the largest gatherings in the security sector, ISC West serves as a beacon for professionals seeking the latest advancements, strategic partnerships and industry trends.

The robust attendance reflects a collective recognition of the unique opportunities afforded by tradeshows to forge meaningful relationships, explore innovative solutions and gain invaluable insights to stay ahead in an ever-evolving landscape. ISC West's success heralds a promising resurgence for physical security tradeshows, reaffirming their status as indispensable forums for driving progress and collaboration within the industry.

About the Author

Ralph C. Jensen is the Publisher of Security Today magazine.


  • Maximizing Your Security Budget This Year

    7 Ways You Can Secure a High-Traffic Commercial Security Gate  

    Your commercial security gate is one of your most powerful tools to keep thieves off your property. Without a security gate, your commercial perimeter security plan is all for nothing. Read Now

  • Protecting Data is Critical

    To say that the Internet of Things (IoT) has become a part of everyday life would be a dramatic understatement. At this point, you would be hard-pressed to find an electronic device that is not connected to the internet. Read Now

  • Mobile Access Adoption

    Smartphones and other mobile devices have had a profound impact on how the world securely accesses the workplace and its services. The growing adoption of mobile wallets and the new generation of users is compounding this effect. Read Now

  • Changing Mindsets

    We have come a long way from the early days of fuzzy analog CCTV systems. During that time, we have had to migrate from analog to digital signals. When IP-based network cameras arrived, they opened a new world of quality and connectivity but also introduced plenty of challenges. Thankfully, network devices today have become smart enough to discover themselves and even self-configure to some degree. While some IT expertise is certainly required, things are much smoother these days. The biggest change is in how fast security cameras and supporting infrastructure are evolving. Read Now

Featured Cybersecurity


New Products

  • Mobile Safe Shield

    Mobile Safe Shield

    SafeWood Designs, Inc., a manufacturer of patented bullet resistant products, is excited to announce the launch of the Mobile Safe Shield. The Mobile Safe Shield is a moveable bullet resistant shield that provides protection in the event of an assailant and supplies cover in the event of an active shooter. With a heavy-duty steel frame, quality castor wheels, and bullet resistant core, the Mobile Safe Shield is a perfect addition to any guard station, security desks, courthouses, police stations, schools, office spaces and more. The Mobile Safe Shield is incredibly customizable. Bullet resistant materials are available in UL 752 Levels 1 through 8 and include glass, white board, tack board, veneer, and plastic laminate. Flexibility in bullet resistant materials allows for the Mobile Safe Shield to blend more with current interior décor for a seamless design aesthetic. Optional custom paint colors are also available for the steel frame. 3

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities 3

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions. 3