DOOR to Acquire HelloTech, Officially Launching DOOR Services
Latch, Inc., soon to be DOOR, recently announced it has agreed to acquire HelloTech, Inc., a service platform delivering on-demand, last-mile installation, setup, and connected device support. The HelloTech platform, merged with the technology Latch acquired in its 2023 acquisition of Honest Day's Work (HDW), will serve as the foundation for DOOR Services, which will bring full-service amenities to multifamily buildings by enabling residents to efficiently share and book service providers, such as dog walkers, house cleaners, and tech support.
“We’re excited to join forces with HelloTech to accelerate our vision for DOOR Services,” said Jamie Siminoff, Chief Doorman at DOOR. “The HelloTech team’s expertise includes servicing residents across the country and also supporting multifamily properties, with over 100,000 residences serviced in the last 12 months. As we go forward, HelloTech and HDW’s platforms and know-how will enable us to expand our offerings beyond tech support services to the many services residents are in need of every day.”
HelloTech has built a strong reputation for delivering seamless technology installations and support directly to consumers' homes in partnership with major retailers and electronics brands. The company’s expertise spans a wide range of electronics, including smart home devices, security systems, Wi-Fi networks, entertainment setups, and more. HelloTech's customer-centric approach aligns with DOOR’s mission to simplify access to high-quality service providers for residents and streamline operations for property owners and managers.
“We’re thrilled to support DOOR’s mission to enhance the residential living experience and believe the HelloTech platform will be an important foundation for DOOR Services,” said Greg Steiner, CEO of HelloTech. “By integrating HelloTech's installation expertise and service capabilities, DOOR will provide end-to-end solutions that enable residents across the country to easily book service providers for their home electronics and beyond.”
With the acquisition, Micah Stone, currently Latch’s Chief Growth Officer, is being promoted to President of DOOR Services, which comprises DOOR Property Management, the JAMES app, future DOOR Services (dog walkers, housekeepers, etc.) and, when closed, HelloTech.
Under the terms of the acquisition, which is expected to close in the third quarter of 2024, HelloTech will continue to operate as a subsidiary of Latch. The integration of HelloTech's operations into DOOR Services is expected to strengthen both companies' capabilities in delivering enhanced home services nationwide.