From Rumor to Response: A Practical Framework for Handling Social Media and Unknown Threats in Schools -- Security Today

From Rumor to Response: A Practical Framework for Handling Social Media and Unknown Threats in Schools

Date: Wednesday January 28, 2026 at 2:00pm ET - 1:00pm CT - 11:00am PT

Schools today are forced to navigate an increasing number of social media driven threats, many unverified, anonymous, or intentionally vague. These situations create enormous pressure, often pushing districts toward disruptive decisions such as building closures or lockdowns, even when the credibility of the threat is unclear.

This presentation provides school leaders with a clear, actionable process for evaluating and responding to social media or unknown threats in a way that is measured, defensible, and student-centered.

We will walk through:

How to quickly assess the credibility and intent behind online threats
Key indicators that differentiate hoaxes, rumors, and genuine risks
The most effective way to engage law enforcement early without escalating panic
Communication strategies that maintain community trust while avoiding unnecessary alarm
Decision-making frameworks that help schools avoid unnecessary closures
How to prepare staff and students for these situations through training and expectations
Real case studies showing what works and what backfires in schools across the country

Participants will leave with a repeatable protocol, sample communication templates, and practical strategies they can implement immediately to support confident, consistent decision-making when social media threats arise.

About the Speaker:

Jason Russell, Founder and President, Secure Environment Consultants

Jason Russell is the Founder and President of Secure Environment Consultants (SEC) where he leads a team of former federal law enforcement agents and military specialists, providing high-level threat assessment and protection to schools and businesses. A former Special Agent with the United States Secret Service, Jason has extensive experience in protective services. He's recognized for his expertise in emergency preparedness, active shooter response, and safety processes, speaking at conferences and teaching security courses. Appointed by Governor Whitmer to Michigan’s School Safety and Mental Health Commission, Jason has trained thousands and advised organizations nationwide. Based in Michigan, he holds degrees from Western Michigan University and Michigan State University.

SPONSORS:

Salient Systems' open cloud video data platform, CompleteView VMS, empowers organizations to view, record, and manage video data. Built with an open architecture, CompleteView is integrated with thousands of cameras, access control, and analytics solutions. Find out how Salient’s platform can drive your business operations with actionable video intelligence. www.salientsys.com

Everbridge 360, powered by Purpose-built AI, is the leading Critical Event Management™ platform for higher education. It empowers campus leaders to swiftly respond to crises like active shooters, severe weather, or cyber-attacks. With Everbridge, ensure student and staff safety, make informed decisions, and maintain focus on education during critical events.www.everbridge.com

CERTIFICATE

A certificate of attendance is available for all individuals who register and attend the full webinar (live or on-demand).

Date: Jan 28, 2026

Time: 11:00am PT

Duration: 1 hour

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