Poll: 90 Percent Of Retailers Experience Positive Effects With Video Surveillance

  • Nov 02, 2009

Nine out of 10 shop owners have experienced fewer thefts and robberies, and increased security for staff since installing video surveillance. This is shown in a survey by the Swedish Retail Institute that has been conducted on behalf of the Swedish Trade Federation in cooperation with Axis Communications.

“This survey shows that there is great interest in video surveillance and security issues within Retail,” said Dick Malmlund, security manager with the Swedish Trade Federation. “Retailers need both education and support to be able to make the right decision when choosing surveillance systems for their stores. We'd really like to let our members know the benefits of the new technology.”

According to the survey the main reasons shop owners install video surveillance is to help prevent or investigate thefts, robberies and shoplifting, and increase security for staff. 66 percent of those who have installed surveillance said they feel the security for staff has increased, and more than half have experienced a reduction in theft, robbery and shoplifting.

Nearly 60 percent say they have not experienced any adverse effects of surveillance at all.

However three out of ten have indicated poor image quality as a negative effect. Of these, 70 percent have analog cameras in their systems. Analog cameras provide significantly lower resolution and lower quality of recorded material than today's IP cameras.

“If the usability of a monitoring system is the most important issue for shop owners, the focus must be on image quality. Some shop owners feel that it is expensive to install IP systems, but this technology is more flexible and future-proofed than analog,” said Magnus Zederfeldt, who is responsible for Axis Communications sales in the Nordic and Baltic countries. “They can also contribute to business value through other functions, such as remote monitoring and footfall analysis."

Half of respondents are interested in learning more about video surveillance functions and how they can benefit their business. Functions such as footfall analysis and heat maps can identify the most crowded areas in a shop and identify how long people spend in certain areas. With this type of information the business is in a better position to manage the flow of people, which can help increase customer satisfaction and create more effective product positioning.

Featured

  • Maximizing Your Security Budget This Year

    Perimeter Security Standards for Multi-Site Businesses

    When you run or own a business that has multiple locations, it is important to set clear perimeter security standards. By doing this, it allows you to assess and mitigate any potential threats or risks at each site or location efficiently and effectively. Read Now

  • Getting in Someone’s Face

    There was a time, not so long ago, when the tradeshow industry must have thought COVID-19 might wipe out face-to-face meetings. It sure seemed that way about three years ago. Read Now

    • Industry Events
    • ISC West

  • Live From ISC West 2024: Post-Show Recap

    ISC West 2024 is complete. And from start to finish, the entire conference was a huge success with almost 30,000 people in attendance. Read Now

    • Industry Events
    • ISC West

  • ISC West 2024 is a Rousing Success

    The 2024 ISC West security tradeshow marked a pivotal moment in the industry, showcasing cutting-edge technology and innovative solutions to address evolving security challenges. Exhibitors left the event with a profound sense of satisfaction, as they witnessed a high level of engagement from attendees and forged valuable connections with potential clients and partners. Read Now

    • Industry Events
    • ISC West
Most   Popular

Featured Cybersecurity

Webinars

New Products

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols. 3

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure. 3

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge. 3