Sturgis Rally’s Full Throttle Saloon Deploys IQinVision Cameras

IQinVision recently announced that Michael Ballard’s Full Throttle Saloon, the epicenter of the world-famous Sturgis Motorcycle Rally, has deployed a mix of IQeye cameras for security and surveillance at this high-volume cash operation.

The integrator for the unique installation is Spearfish, S.D.-based Clearwater Security and Investigations.

With more than 30,000 visitors daily, the Full Throttle Saloon is the place to be during the Sturgis Rally in South Dakota each year. This year’s 70th Sturgis Rally will be August 9-15, and the Full Throttle’s 300 employees, including 100 plus bartenders, can focus on keeping their thousands of customers happy while Clearwater and IQinVision take care of minding the cash and recording any patrons that might want to celebrate a bit too much.

Jeff Haase, owner of Clearwater Security and Investigations, and his team of security experts have an arsenal of tools deployed at the Full Throttle that are more powerful than some of the casinos in Las Vegas:

“Using cutting-edge surveillance cameras from IQinVision has made our daunting task much easier,” Haase said. “Imagine trying to keep an eye on 30,000 visitors and 100 bartenders. You've got to follow the cash, each transaction, and make sure that Ballard's money stays where it’s supposed to stay.”

Ten IQeyes -- six Mini Domes, three Alliance domes, and a single Sentinel -- are all that is needed to do the job of protecting people, cash, and all other assets during the week-long celebration and for the rest of the year. Managing high-performance HD megapixel network cameras can be a challenge without the right software, so Haasb chose Milestone Open Platform IP management software to ensure he gets the best from the IQeye cameras.

Haase’s been impressed with the system’s functionality.

“With IQinVision's Alliance Series megapixel cameras, we're able to digitally pan, tilt, and zoom in so close that we can literally count each bill that is placed in the cash register,” he said.

In addition to closely monitoring the saloon’s high-volume cash transaction areas, this year Haase has added cameras to other sensitive areas like the Full Throttle Saloon Bank, which allows his team to monitor the cash as it makes its way through thousands of bar patrons, to the teller, and into the vault.

“The new cameras we've deployed this year in the bank will allow us to count each bill, track what the teller is entering into the bank's computer system, and observe the teller place each cash register's net deposit in the vault,” Haase explained.

 The Full Throttle Saloon stores over 10 Terabytes of video, and it can be recalled as necessary for law enforcement, internal documentation, and/or insurance purposes.

Full Throttle’s owner has been pleased with the increased level of protection his system provides,

“Four out of five businesses go out of business because of theft, and bars are close to the top of the list. This system is well worth the investment -- it has paid for itself each year,” said Michael Ballard.

Managing the massive crowds at the Full Throttle Saloon is also an important security system objective.

“With our IQeye cameras, we're able to detect problems a lot of times before they even start,” said Haase. “This critical addition to standard bar security enables ground security staff to respond faster and make necessary interventions before problems erupt, leading to a safer, more enjoyable, rally experience for all.”

Featured

  • 2025 Security LeadHER Conference Program Announced

    ASIS International and the Security Industry Association (SIA) – the leading membership associations for the security industry – have announced details for the 2025 Security LeadHER conference, a special event dedicated to advancing, connecting and empowering women in the security profession. The third annual Security LeadHER conference will be held Monday, June 9 – Tuesday, June 10, 2025, at the Detroit Marriott Renaissance Center in Detroit, Michigan. This carefully crafted program represents a comprehensive professional development opportunity for women in security this year. To view the full lineup at this year’s event, please visit securityleadher.org. Read Now

    • Industry Events
  • Report: 82 Percent of Phishing Emails Used AI

    KnowBe4, the world-renowned cybersecurity platform that comprehensively addresses human risk management, today launched its Phishing Threat Trend Report, detailing key trends, new data, and threat intelligence insights surrounding phishing threats targeting organizations at the start of 2025. Read Now

  • NRF Supports Federal Bill to Thwart Retail Crime

    The National Retail Federation recently announced its support for the Combating Organized Retail Crime Act of 2025. The act was introduced by Chairman Chuck Grassley, R-Iowa, Senator Catherine Cortez Masto, D-Nev., and Representative Dave Joyce, R-Ohio. Read Now

  • ISC West 2025 Brings Almost 29,000 Industry Professionals to Las Vegas

    ISC West 2025, organized by RX and in collaboration with the Security Industry Association, concluded at the Venetian Expo in Las Vegas last week. The nation’s leading comprehensive and converged security event attracted nearly 29,000 industry professionals and left a lasting impression on the global security community. Over five action-packed days, ISC West welcomed more than 19,000 attendees and featured 750 exhibiting brands. Read Now

    • Industry Events
    • ISC West
  • Tradeshow Work Can Be Fun

    While at ISC West last week, I ran into numerous friends and associates all of which was a pleasant experience. The first question always seemed to be, “How many does this make for you?” Read Now

    • Industry Events
    • ISC West

New Products

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.

  • Hanwha QNO-7012R

    Hanwha QNO-7012R

    The Q Series cameras are equipped with an Open Platform chipset for easy and seamless integration with third-party systems and solutions, and analog video output (CVBS) support for easy camera positioning during installation. A suite of on-board intelligent video analytics covers tampering, directional/virtual line detection, defocus detection, enter/exit, and motion detection.

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.”