Häfele Welcomes New Marketing Communications Manager
Häfele America Co. announces that Jake Van Wyk has joined the company as its new marketing communications manager.
Van Wyk brings more than 25 years of strategic marketing and advertising experience with a variety of companies and industries including Hanesbrands, VF Corp. and Notion Music. Most recently, Van Wyk worked as a marketing consultant providing a broad range of marketing services and expertise for a diverse roster of clients. In addition to his marketing communications experience, Van Wyk also brings a deep understanding of market research and product development.
At Häfele, his responsibilities will include overseeing the creative development and execution of advertising, public relations, print collateral, tradeshows, as well as all digital and online marketing activities.