Panasonic Announces Reseller Program

Panasonic announced its new Panasonic Authorized Reseller Program that creates alignment between the sales and channel communities and provides a consistent program for authorized sellers.

The new reseller program is the first cross-product category, comprehensive program at the company, and was formed with the objective of providing an advantage to resellers of the company’s B2B product solutions. The new program offers valuable incentives relevant to each type of partner, product and addressable market. The program also helps promote top performing resellers to the end-user market.

“The new program will offer our partners greater program consistency, access to new solutions, and more in-house channel resources. These core program elements will give our partners what they need to grow their business and equip their customers with a technology solution for nearly any application,” said Bill Brennan, senior director, channel sales - resellers, Panasonic System Communications Company.

As the program is rolled out in the coming months, resellers will enjoy new program benefits including a new Panasonic System Communications Company of North America Partner Portal, containing all technology, solutions, and program information across the entire product portfolio. Resellers will receive medal levels, which will qualify them for unique marketing opportunities. A reseller’s medal level will equate to positioning, requirements and incentives. Resellers will also benefit from consolidated operations and greater cross-product support to help them sell technologies and solutions.

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