IQinVision and Prism Skylabs Sell More Orange Juice for SF Café

Prism’s sophisticated video analytics software uses IQeye HD megapixel images to create valuable intelligence.

IQinVision, market leader in high-performance HD megapixel IP cameras, announced that The Creamery, located in San Francisco, has deployed IQeye HD megapixel cameras, along with software from Prism Skylabs to improve the customer experience at the cafe.

The Creamery, in San Francisco’s SoMa district, is well worth the long line you’ll find at the counter on sunny weekends. The work-weary abandon their nearby condos and cubicles for coffee, cold drinks, and an assortment of delicious foods—all under the watchful gaze of owner Ivor Bradley, who likes to stay on top of the details of his business.

Even when Bradley is nowhere near the café, he keeps an eye on customers and staff using his smartphone to view real-time images from the café’s several IQeye HD megapixel cameras.

“The mobile video lets me stand above the action,” Bradley observed. “It lets me read the crowd no matter where I am.”

Bradley uses his IQeye camera views to go well beyond standard security concerns. Recently, while monitoring the breakfast rush, Bradley noticed how people reaching the front of the line would frequently and awkwardly lean across the counter display and cut off other customers to get a cup of fresh orange juice. It happened again and again, and the busy staff didn’t notice. When Bradley himself worked at the counter, he never noticed either. Yet, it was very clear to see on his smartphone screen: his IQeye cameras saw what he and his staff could not. Once Bradley moved the juice closer to his customers, sales of OJ doubled and the line moved noticeably faster. He was on to something.

Retailers from small boutiques to Fortune 500 companies are using footage from security cameras to improve their marketing, operations and merchandising. As security cameras and software have become more sophisticated, more retailers are using them to understand shopper movement and preferences. Thanks to technology like the Prism Skylabs software Bradley uses at The Creamery, managers don’t have to watch hours of footage. Instead, they have access to video summaries, powerful analytics and big data-powered reports.

San Francisco-based Prism Skylabs transforms video into beautifully enhanced, privacy-protected imagery and visualizations that provide immediate understanding of any moment or time period.

“We turn video into something better,” said Prism Skylabs CEO and Founder Steve Russell. “We give employees throughout the organization the tools they need to understand their business and their customers.”

With Prism, employees from CEO to store manager are able to gain extraordinary insight about customer dwell time, movement, and occupancy, and even which products are picked up the most.

There’s no doubt that using surveillance camera video as a marketing tool is becoming more commonplace and effective. Even relatively small businesses like Bradley’s San Francisco café have discovered the power of smart, always-on IQeye megapixel cameras married with agile, easy-to-deploy Prism software.

“We see a very bright future in working together with Prism Skylabs,” commented Rob Ledenko, Executive VP at IQinVision. “The potential market just in retail alone is huge for translating clear video images of customer behavior into improved customer service and higher profits. The Prism Skylabs software is highly sophisticated and effective, but it is dependent on reliable, durable cameras with HD megapixel quality images so that the software can deliver the best, most actionable intelligence.”


  • 12 Commercial Crime Sites to Do Your Research

    12 Commercial Crime Sites to Do Your Research

    Understanding crime statistics in your industry and area is crucial for making important decisions about your security budget. With so much information out there, how can you know which statistics to trust? Read Now

  • Boosting Safety and Efficiency

    Boosting Safety and Efficiency

    In alignment with the state of Mississippi’s mission of “Empowering Mississippi citizens to stay connected and engaged with their government,” Salient's CompleteView VMS is being installed throughout more than 150 state boards, commissions and agencies in order to ensure safety for thousands of constituents who access state services daily. Read Now

  • Live From GSX: Post-Show Review

    Live From GSX: Post-Show Review

    This year’s Live From GSX program was a rousing success! Again, we’d like to thank our partners, and IPVideo, for working with us and letting us broadcast their solutions to the industry. You can follow our Live From GSX 2023 page to keep up with post-show developments and announcements. And if you’re interested in working with us in 2024, please don’t hesitate to ask about our Live From programs for ISC West in March or next year’s GSX. Read Now

    • Industry Events
    • GSX
  • People Say the Funniest Things

    People Say the Funniest Things

    By all accounts, GSX version 2023 was completely successful. Apparently, there were plenty of mix-ups with the airlines and getting aircraft from the East Coast into Big D. I am all ears when I am in a gathering of people. You never know when a nugget of information might flip out. Read Now

    • Industry Events
    • GSX

Featured Cybersecurity


New Products

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening. 3

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions. 3

  • ComNet CNGE6FX2TX4PoE

    The ComNet cost-efficient CNGE6FX2TX4PoE is a six-port switch that offers four Gbps TX ports that support the IEEE802.3at standard and provide up to 30 watts of PoE to PDs. It also has a dedicated FX/TX combination port as well as a single FX SFP to act as an additional port or an uplink port, giving the user additional options in managing network traffic. The CNGE6FX2TX4PoE is designed for use in unconditioned environments and typically used in perimeter surveillance. 3