Fluidmesh Unveils a Major Rebranding Initiative

Fluidmesh Unveils a Major Rebranding Initiative

Fluidmesh Unveils a Major Rebranding InitiativeFluidmesh Networks, a solution provider of wireless backhauling systems for security, industrial, and mission-critical applications, is pleased to announce a major rebranding initiative and the unveiling of its new logo.

The young and dynamic company certainly wasn't in need of a facelift, but, as Cosimo Malesci, Fluidmesh co-founder and VP of sales and marketing, explained, "We deliver unique, powerful and reliable products, and it is time that our image reflects that. We wanted to refresh our image so that we align with the quality of our products, reflect who we are as a company, reflect our values, reflect our youth and refusal to be boxed-in. We are leading the wireless revolution and are ready to show the world what we are made of: energy, honesty, research, insight."

The objective was to create a logo with graphics that clearly represent the product line through specific characteristics. The color palette – pure red, cool gray and white - are reminiscent of the original brand, and represent power, vitality, courage, optimism and speed. The new, high-tech logo suggests the analysis of movement, union of elements, and connections.

This rebranding effort establishes a solid platform where the Fluidmesh brand has room to grow over the long-term. It encompasses the complete redesign of the Fluidmesh website, its packaging and collateral materials.

The broad range of solutions Fluidmesh brings to market cover point-to-point, point-to-multipoint, mesh and mobility networks with an unparalleled level of reliability, flexibility, and ease-of-use. The company is focused on the development of top-quality wireless products for security, video-surveillance, condition monitoring and data communication in large areas at risk. Its recently-introduced Fluidity solution really turned some heads, as it delivers the ultimate in broadband connectivity for fast moving vehicles such as trains, buses, subways, ferries, and cars. This revolutionary, wireless system delivers up to 100 Mbps of usable throughput to vehicles that travel at up to 200 miles per hour and fully supports video, voice, and data.

"Fluidmesh has focused in the past strictly on design and research in order to deliver the best product to the market," Malesci added. "We didn't stress much about the look as we believe that a good product will always be more important. But, we also feel that now, as leaders in the market, we must look like leaders."

Featured

  • Allegion, Comfort Technologies Implement Mobile Credentials at the Artisan Apartment Homes in Florida

    Artisan Apartment Homes, a luxury apartment complex in Dunedin, Florida, recently transitioned from mechanical keys to electronic locks and centralized system software with support from Allegion US, a leading provider of security solutions, technology and services, and Florida-based Comfort Technologies, which specializes in deploying multifamily access control, IoT devices and software management solutions. Read Now

  • Mall of America Deploys AI-Powered Analytics to Enhance Parking Intelligence

    Mall of America®, the largest shopping and entertainment complex in North America, announced an expansion of its ongoing partnership with Axis Communications to deploy cutting-edge car-counting video analytics across more than a dozen locations. With this expansion, Mall of America (MOA) has boosted operational efficiency, improved safety and security, and enabled more informed decision-making around employee scheduling and streamlining transportation for large events. Read Now

  • Security Industry Association Launches New “askSIA” AI Tool

    The Security Industry Association (SIA) has unveiled a brand-new SIA member benefit – askSIA, a conversational AI agent designed to help users get the most out of their SIA membership, easily access SIA resources and find the latest information on SIA’s training and courses, reports and publications, events, certification offerings and more. SIA members can easily find askSIA by visiting the SIA homepage or looking for the askSIA icon in the top left of webpages. Read Now

    • Industry Events
  • Industry Embraces Mobile Access, Biometrics and AI

    A combination of evolving workplace dynamics, technology innovation and new user expectations is changing how people enter and interact with physical spaces. Access control is at the heart of these changes. Combined with biometrics and AI, mobile access control has become increasingly crucial for deploying entry solutions that are seamless, secure and adaptive to user needs. Read Now

  • Sustainable Video Solution Delivered for Landmark City of London Office Development

    An advanced, end-to-end video solution from IDIS, with a focus on reducing waste and costs, has helped a major office development in the City of London align its security with sustainability objectives. Read Now

New Products

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.