Axis Communications Academy Launches Sales Essentials Training in the US and Canada

Axis Communications Academy Launches Sales Essentials Training in the US and Canada

  • Aug 13, 2013

Axis Communications today announced that Axis Communications’ Academy has added Sales Essentials, a one-day, instructor-led training to provide channel partners with the best strategies and system demonstration tips to maximize success in selling IP video. Axis Communications Academy Launches Sales Essentials Training in the US and CanadaThis course will be added to Axis’ curriculum throughout the U.S. and Canada starting on August 27.

Sales Essentials provides an all-around approach to improving IP video sales by training on the importance of the video surveillance sales cycle, selling against objection and developing communications strategies that focus on the value of network video to meet the customer’s needs. Axis instructors will also provide guidance on how to properly demonstrate network cameras as well as discuss resources available to Axis Channel Partners, including pre- and post-sales support, vertical market solutions and the complete ecosystem of the Axis partner network.

“Our existing Axis Communications’ Academy curriculum tackles the technical aspects of IP video through various courses that prepare partners to become Axis Certified Professionals. Today, they’re well equipped to answer the ‘how’ behind network video,” said James Marcella, director of Technical Services, Axis Communications, Inc. “With Sales Essentials, we’re arming our partners with the best information possible to answer, ‘Why network video?’”

Sales Essentials is appropriate for integrators and partners of any sales level, especially those with a full grasp of the technical requirements of network video, and will provide knowledge and tools necessary to prospect leads, secure sales and best position products for success. The course will cost $99 to attend and all participants will receive an AXIS M3004-V Fixed Dome Network Camera along with additional collateral and sales tools to take what they learned out in the field.

Following the one-day Sales Essentials seminar, participants will be able to:

  • Understand the importance of utilizing the entire sales cycle, from prospecting leads to securing repeat business;
  • Identify best practices for presenting IP video surveillance solutions to end-customers;
  • Develop unique business strategies for increased sales; and
  • Effectively utilize their full Axis partnership for sales, marketing and technical support.

The inaugural Sales Essentials course will kick off in Detroit on Aug. 27, and then continue with trainings in Chicago (Aug. 28) and Cincinnati (Aug. 30) before heading to more than 30 cities across the U.S., including Denver, Houston, Miami, Minneapolis, New Orleans, Philadelphia, San Diego, Seattle and at Axis’ North American Headquarters in Chelmsford, Mass.

Sales Essentials courses in Canada will begin in Toronto on Oct. 2, and then take place in Montreal (Oct. 4), Calgary (Nov. 20) and Vancouver (Nov. 22).

Axis Communications’ Academy team has helped train more than 30,000 partners worldwide since 2005. Sales Essentials will complement existing classroom-based and online courses offered by Axis as well as numerous tutorials and guides found in the Axis Learning Center.

Featured

  • Security Today Announces 2025 CyberSecured Award Winners

    Security Today is pleased to announce the 2025 CyberSecured Awards winners. Sixteen companies are being recognized this year for their network products and other cybersecurity initiatives that secure our world today. Read Now

  • Empowering and Securing a Mobile Workforce

    What happens when technology lets you work anywhere – but exposes you to security threats everywhere? This is the reality of modern work. No longer tethered to desks, work happens everywhere – in the office, from home, on the road, and in countless locations in between. Read Now

  • TSA Introduces New $45 Fee Option for Travelers Without REAL ID Starting February 1

    The Transportation Security Administration (TSA) announced today that it will refer all passengers who do not present an acceptable form of ID and still want to fly an option to pay a $45 fee to use a modernized alternative identity verification system, TSA Confirm.ID, to establish identity at security checkpoints beginning on February 1, 2026. Read Now

  • The Evolution of IP Camera Intelligence

    As the 30th anniversary of the IP camera approaches in 2026, it is worth reflecting on how far we have come. The first network camera, launched in 1996, delivered one frame every 17 seconds—not impressive by today’s standards, but groundbreaking at the time. It did something that no analog system could: transmit video over a standard IP network. Read Now

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

Most   Popular

New Products

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.