HID Global and Tamoco Report Successful and Secure NFC Mobile Promotion at Tribeca Film Festival

HID Global andTamoco announced the successful use of HID Trusted Tag Services in the world’s first out-of-home (OOH) promotional campaign for Tribeca Film Festival 2014. Over the course of the four-day promotion, film fans seeking free passes “tapped” promotional posters 8,195 times with 1,156 unique mobile devices.

HID Trusted Tag Services combines the company’s secure authentication services and tags with HID Global’s patented technology that can be attached to or embedded into any object. Tamoco embedded trusted tags into promotional posters on display at retail outlets participating in the Film for AllFriday campaign. Fans who visited these locations between April 14-17, received free tickets simply by tapping the posters with an NFC-enabled smartphone or tablet.

Unlike QR codes or traditional NFC tags, the data read from trusted tags includes security attributes that change on every tap, making any attempt to share, clone or manipulate easily detectable. These features give Tamoco the ability to verify “proof of presence,” a new capability for OOH campaigns.

“The Tribeca Film Festival was the ideal canvas against which to showcase the flexibility of our NFC-enhanced marketing solutions,” said Sam Amrani, executive chairman and founder of Tamoco, which facilitates and streamlines communication between consumers and brands with mobile proximity software. “The use of trusted tags lets us deliver an interaction that is secure, yet effortless for the end user, making HID Trusted Tag Services the ideal vehicle to help us create a connection between the festival and film-loving consumers.”

Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff to spur the economic and cultural revitalization of the lower Manhattan district following the 9/11 World Trade Center attacks, the Tribeca Film Festivalenables the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. The Festival has screened more than 1,500 films from over 80 countries, attracting more than 4.5 million attendees and generating an estimated $850 million in economic activity.

“We are excited that Tamoco chose to leverage our trusted tags to help provide film lovers with access to a broad array of groundbreaking independent films,” said Marc Bielmann, vice president of Identification Technologies with HID Global. “This was a unique opportunity to demonstrate the ability of HID Trusted Tag Services to create a secure bridge between companies, consumers and cultural events.”

Featured

  • Video Surveillance Trends to Watch

    With more organizations adding newer capabilities to their surveillance systems, it’s always important to remember the “basics” of system configuration and deployment, as well as the topline benefits of continually emerging technologies like AI and the cloud. Read Now

  • New Report Reveals Top Trends Transforming Access Controller Technology

    Mercury Security, a provider in access control hardware and open platform solutions, has published its Trends in Access Controllers Report, based on a survey of over 450 security professionals across North America and Europe. The findings highlight the controller’s vital role in a physical access control system (PACS), where the device not only enforces access policies but also connects with readers to verify user credentials—ranging from ID badges to biometrics and mobile identities. With 72% of respondents identifying the controller as a critical or important factor in PACS design, the report underscores how the choice of controller platform has become a strategic decision for today’s security leaders. Read Now

  • Overwhelming Majority of CISOs Anticipate Surge in Cyber Attacks Over the Next Three Years

    An overwhelming 98% of chief information security officers (CISOs) expect a surge in cyber attacks over the next three years as organizations face an increasingly complex and artificial intelligence (AI)-driven digital threat landscape. This is according to new research conducted among 300 CISOs, chief information officers (CIOs), and senior IT professionals by CSC1, the leading provider of enterprise-class domain and domain name system (DNS) security. Read Now

  • ASIS International Introduces New ANSI-Approved Investigations Standard

    • Guard Services
  • Cloud Security Alliance Brings AI-Assisted Auditing to Cloud Computing

    The Cloud Security Alliance (CSA), the world’s leading organization dedicated to defining standards, certifications, and best practices to help ensure a secure cloud computing environment, today introduced an innovative addition to its suite of Security, Trust, Assurance and Risk (STAR) Registry assessments with the launch of Valid-AI-ted, an AI-powered, automated validation system. The new tool provides an automated quality check of assurance information of STAR Level 1 self-assessments using state-of-the-art LLM technology. Read Now

New Products

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area.

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.”

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.