Facebook Follows its Users across Cyberspace

Facebook Follows its Users across Cyberspace

You know that feeling you get in the pit of your stomach when you can feel someone watching you, but when you look over there’s no one there? Or, how about chowing down at your favorite restaurant only to discover that every time you look up from your plate, a person is staring at you from across the room? Annoying, right? Well, believe it or not, this is what Facebook is doing to its users.

Facebook Follows its Users across CyberspaceSimply put, Facebook is following us.

According to the social media giant, they follow us when we surf the web and use apps on our smartphone for “marketing research,” for lack of a better term, to create ads that appeal specifically to us.

On the flip side, Facebook is becoming more transparent, noted as the first major Internet company to offer an explanation as to why we’re seeing certain ads and will even allow us to control the types of ads we see in the future, if we know where to look.

How to Stop Facebook from Aiming Specific Ad Topics at You

  1. Find an ad and click on the corner icon.
  2. Select “Why am I seeing this?” from the menu.
  3. An explanation will pop up.
  4. Under the explanation click the “View and manage your ad preferences” link.
  5. Facebook’s data they have gathered about you will show and you can edit the list.

NOTE: If you remove all topics, Facebook will keep your gender, age and where you live in their ad-targeting system.

How to Stop Facebook (and other companies) From Tracking You

If your browser keeps cookies, there’s nothing you can do to prevent any company from tracking you; however, you can stop them from using that information to deliver ads. All you have to do is register with each company that tracks you and opt out at www.aboutads.info/choices/.

How to Stop Facebook from Knowing Your Smartphone’s Location

Turn off location sharing. For iPhone, go to Settings, then Privacy, then Location Services and flip the Facebook switch off.

How to Stop Facebook from Using App Data

This requires telling your smartphone, not Facebook. For iPhone, go to Settings, then Privacy, then advertising and turn on “Limit Ad Tracking.” For Droids, go to Settings, then Accounts, then select Google and then Ads. Click “Opt out of interest-based ads.”

The harsh reality of taking our privacy into our own hands when it comes to Facebook? The company can change the rules at any time.

About the Author

Ginger Hill is Group Social Media Manager.

Featured

  • Progressing in Capabilities

    Progressing in Capabilities

    Hazardous areas within industries like oil and gas, manufacturing, agriculture and the like, have long-sought reliable video surveillance cameras and equipment that can operate safely in these harsh and unpredictable environments. Read Now

  • A Comprehensive Nationwide Solution

    A Comprehensive Nationwide Solution

    Across the United States, manufacturing facilities, distribution centers, truck yards, parking lots and car dealerships all have a common concern. They are targets for catalytic converters. In nearly every region, cases of catalytic converter thefts have skyrocketed. Read Now

  • Planning for Your Perimeter

    Planning for Your Perimeter

    The perimeter is an organization’s first line of defense and a critical element of any security and surveillance program. Even if a building’s interior or exterior security is strong, without a solid perimeter surveillance approach any company or business is vulnerable. Read Now

  • The Key Issue

    The Key Issue

    It is February 2014. A woman is getting ready in her room on a cruise ship when she hears a knock on the door; it is a crewmember delivering breakfast. She is not presentable so she tells him to leave it by the door. Read Now

Featured Cybersecurity

New Products

  • Genetec Security Center

    Genetec Security Center

    This major new release allows more system components to run in the cloud, reducing the gap between cloud and on-premises security systems. It also makes it easier to connect external systems and tap external data for use in dashboards, maps and investigations without relying on complex, specialized integrations. 3

  • VideoEdge 2U High Capacity Network Video Recorder

    VideoEdge 2U High Capacity Network Video Recorder

    Johnson Controls announces a powerful recording solution to meet demanding requirements with its VideoEdge 2U High Capacity Network Video Recorder. This solution combines the powerful capabilities of victor with the intelligence of VideoEdge NVRs, fueled by Tyco Artificial Intelligence, for video management that provides actionable insights to save time, money and lives. 3

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation. 3