NYPD Twitter Fail

News

NYPD Twitter Fail

It could happen to any of us with the best or even the worst of intentions. Social media can backfire and blow up right in your face based on the information that you choose to present, your comments to information already presented or the information that you favorite, share, re-Tweet, like, reply to or repost. The New York Police Department can attest to this.

Much like the 2012 #McDstories hashtag debacle, urging customers to share their favorite memories of McDonald’s, only for it to be answered with food horror stories about fingernails, insects and bouts of food poisoning, #NYPD posted the following on Twitter:

Seems like a harmless Tweet with a pretty creative hashtag for trying to build trust with the public, right? Well, there’s something to be said for timing. You see, this tweet was tweeted soon after the announcement that the police officer who put Eric Garner in a choke hold, eventually killing him, would not be indicted for Garner’s death. And, by a police chief no less. =

Of course, criticism followed in a flood of tweeted responses.

“Free Massages from the #NYPD. What does YOUR Police Department offer?” This was tweeted by @OccupyWallStNYC along with an image of officers holding a man down who was screaming with his arms behind his back.

“The #NYPD will also help you de-tangle your hair,” touted another Tweeter, @MoreandAgain, who posted a photo of an officer pulling the hair of a person who looked to be under arrest.

To be fair, other responses weren’t bad including the one by @poshwonderwoman, who tweeted a photo of her ride along with the 90th precinct:

But, typically the bad over takes the good in situations like this, and at 4:15p.m., the New York City Digital Director ordered city officials to “stop all outbound social content until further notice.”

Here enters the concern of security, especially for Chief Joanne Jaffe. She issued the tweet and that tweet will be forever connected to her work Twitter account, @NYPDCommAffairs, along with her picture. Anyone who “disagrees” with her and finds it necessary to retaliate, has the necessary information to locate her as it is known what she looks like, where she works, who she works for, who she follows as well as who follows her…all on the Twitter profile. And, with a history of 421 Tweets, criminals can get an idea of her events she has attended and a historical account of her work life.

Sometimes, you have to think like a criminal BEFORE you do something on social media that may seem harmless at the time.

(Slideshow picture: a katz / Shutterstock.com)

About the Author

Ginger Hill is Group Social Media Manager.

Featured

  • Maximizing Your Security Budget This Year

    7 Ways You Can Secure a High-Traffic Commercial Security Gate  

    Your commercial security gate is one of your most powerful tools to keep thieves off your property. Without a security gate, your commercial perimeter security plan is all for nothing. Read Now

  • Survey: Only 13 Percent of Research Institutions Are Prepared for AI

    A new survey commissioned by SHI International and Dell Technologies underscores the transformative potential of artificial intelligence (AI) while exposing significant gaps in preparedness at many research institutions. Read Now

  • Survey: 70 Percent of Organizations Have Established Dedicated SaaS Security Teams

    Seventy percent of organizations have prioritized investment in SaaS security, establishing dedicated SaaS security teams, despite economic uncertainty and workforce reductions. This was a key finding in the fourth Annual SaaS Security Survey Report: 2025 CISO Plans and Priorities released today by the Cloud Security Alliance (CSA), the world’s leading organization dedicated to defining standards, certifications, and best practices to help ensure a secure cloud computing environment. Read Now

  • Mobile Applications Are Empowering Security Personnel

    From real-time surveillance and access control management to remote monitoring and communications, a new generation of mobile applications is empowering security personnel to protect people and places. Mobile applications for physical security systems are emerging as indispensable tools to enhance safety. They also offer many features that are reshaping how modern security professionals approach their work. Read Now

Featured Cybersecurity

Webinars

New Products

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation. 3

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening. 3

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis. 3