Having a Ball on the Show Floor

Having a Ball on the Show Floor

Video Insight, a VMS solutions provider based in Houston, hasn't wasted any time getting to the Mexican and Latin American market. Domingo Martinez, director of marketing, brought his staff to Mexico City for Expo de Seguridad. His goal is to meet with key dealers and integrators.

So far, so good said Martinez, who really just wants to get in front of people and show off the company's v6 VMS product.

"We know this is a price sensitive area," Martinez said. "Our product is priced right, and has the feature set best suited for this market."

v6 is built on an open platform, and best yet, it speaks the local language.

It was very good to run into Alan Forman, CEO of Altronix. He also said the goal for his team at Expo was to rekindle old and successful relationships, and thank people in Mexico City for the business, as well as let them know what is in the Altronix pipeline.

"It is important for us to gain more insight in this security market," Forman said. "We've come here to listen, learn and teach, as well as strengthen relationships."

The challenges working in a foreign include keeping inventory available and coping with the real time needs of the dealer and integrator. Forman said there is no substitute for having people on the ground that know what is needed in terms of sales and product.

Lucy Rivero, president of Inalarm, is legend in Mexico City. I am working on a feature story with her for our next issue of Dealer Strategies. Suffice it to say, Lucy started several years ago as a secretary, then jumped into security sales, but returned to Mexico City to start Inalarm, a well-known distribution house.

Critical to her success is knowing that the customer wants immediate delivery, and that the customer won't wait for product. In a city with 26 million people, Lucy is on the ball. To top that off, Expansion magazine, a local business publication, named Inalarm as the best place to work in 2012 and 2013.

We will talk more about Expo de Seguridad in the next issue.

About the Author

Ralph C. Jensen is the Publisher/Editor in chief of Security Today magazine.

Featured

  • Security Industry Association Announces the 2026 Security Megatrends

    The Security Industry Association (SIA) has identified and forecasted the 2026 Security Megatrends, which form the basis of SIA’s signature annual Security Megatrends report defining the top 10 factors influencing both near- and long-term change in the global security industry. Read Now

  • The Future of Access Control: Cloud-Based Solutions for Safer Workplaces

    Access controls have revolutionized the way we protect our people, assets and operations. Gone are the days of cumbersome keychains and the security liabilities they introduced, but it’s a mistake to think that their evolution has reached its peak. Read Now

  • A Look at AI

    Large language models (LLMs) have taken the world by storm. Within months of OpenAI launching its AI chatbot, ChatGPT, it amassed more than 100 million users, making it the fastest-growing consumer application in history. Read Now

  • First, Do No Harm: Responsibly Applying Artificial Intelligence

    It was 2022 when early LLMs (Large Language Models) brought the term “AI” into mainstream public consciousness and since then, we’ve seen security corporations and integrators attempt to develop their solutions and sales pitches around the biggest tech boom of the 21st century. However, not all “artificial intelligence” is equally suitable for security applications, and it’s essential for end users to remain vigilant in understanding how their solutions are utilizing AI. Read Now

  • Improve Incident Response With Intelligent Cloud Video Surveillance

    Video surveillance is a vital part of business security, helping institutions protect against everyday threats for increased employee, customer, and student safety. However, many outdated surveillance solutions lack the ability to offer immediate insights into critical incidents. This slows down investigations and limits how effectively teams can respond to situations, creating greater risks for the organization. Read Now

Most   Popular

New Products

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities