Having a Ball on the Show Floor

Having a Ball on the Show Floor

Video Insight, a VMS solutions provider based in Houston, hasn't wasted any time getting to the Mexican and Latin American market. Domingo Martinez, director of marketing, brought his staff to Mexico City for Expo de Seguridad. His goal is to meet with key dealers and integrators.

So far, so good said Martinez, who really just wants to get in front of people and show off the company's v6 VMS product.

"We know this is a price sensitive area," Martinez said. "Our product is priced right, and has the feature set best suited for this market."

v6 is built on an open platform, and best yet, it speaks the local language.

It was very good to run into Alan Forman, CEO of Altronix. He also said the goal for his team at Expo was to rekindle old and successful relationships, and thank people in Mexico City for the business, as well as let them know what is in the Altronix pipeline.

"It is important for us to gain more insight in this security market," Forman said. "We've come here to listen, learn and teach, as well as strengthen relationships."

The challenges working in a foreign include keeping inventory available and coping with the real time needs of the dealer and integrator. Forman said there is no substitute for having people on the ground that know what is needed in terms of sales and product.

Lucy Rivero, president of Inalarm, is legend in Mexico City. I am working on a feature story with her for our next issue of Dealer Strategies. Suffice it to say, Lucy started several years ago as a secretary, then jumped into security sales, but returned to Mexico City to start Inalarm, a well-known distribution house.

Critical to her success is knowing that the customer wants immediate delivery, and that the customer won't wait for product. In a city with 26 million people, Lucy is on the ball. To top that off, Expansion magazine, a local business publication, named Inalarm as the best place to work in 2012 and 2013.

We will talk more about Expo de Seguridad in the next issue.

About the Author

Ralph C. Jensen is the Publisher of Security Today magazine.


  • Progressing in Capabilities

    Progressing in Capabilities

    Hazardous areas within industries like oil and gas, manufacturing, agriculture and the like, have long-sought reliable video surveillance cameras and equipment that can operate safely in these harsh and unpredictable environments. Read Now

  • A Comprehensive Nationwide Solution

    A Comprehensive Nationwide Solution

    Across the United States, manufacturing facilities, distribution centers, truck yards, parking lots and car dealerships all have a common concern. They are targets for catalytic converters. In nearly every region, cases of catalytic converter thefts have skyrocketed. Read Now

  • Planning for Your Perimeter

    Planning for Your Perimeter

    The perimeter is an organization’s first line of defense and a critical element of any security and surveillance program. Even if a building’s interior or exterior security is strong, without a solid perimeter surveillance approach any company or business is vulnerable. Read Now

  • The Key Issue

    The Key Issue

    It is February 2014. A woman is getting ready in her room on a cruise ship when she hears a knock on the door; it is a crewmember delivering breakfast. She is not presentable so she tells him to leave it by the door. Read Now

Featured Cybersecurity

New Products

  • XS4 Original+

    XS4 Original+

    The SALTO XS4 Original+ design is based on the same proven housing and mechanical mechanisms of the XS4 Original. The XS4 Original+, however, is embedded with SALTO’s BLUEnet real-time functionality and SVN-Flex capability that enables SALTO stand-alone smart XS4 Original+ locks to update user credentials directly at the door. Compatible with the array of SALTO platform solutions including SALTO Space data-on-card, SALTO KS Keys as a Service cloud-based access solution, and SALTO’s JustIn Mobile technology for digital keys. The XS4 Original+ also includes RFID Mifare DESFire, Bluetooth LE and NFC technology functionality. 3

  • SecureAuth


    The acceleration of digital transformation initiatives as a result of COVID-19 has created a lasting impact on how businesses empower their workforce and engage customers. 3

  • PDK IO Access Control Software

    PDK.IO Access Control Software

    ProdataKey now allows for "custom fields" within the interface of its pdk.io software. Custom fields increase PDK's solutions' overall functionality by allowing administrators to include a wide range of pertinent data associated with each user. 3