Hearing Security Solutions
- By Cameron Javdani
- May 01, 2015
Audio is a vital component
in the security industry.
For years, companies
have focused on
video, trying to perfect
image capture, data storage and analytics.
While many security manufacturers
based their products and value proposition
in visual monitoring, one man did
not. Louis Weiss saw a need to create a
high quality microphone that was far
better than the typical audio equipment
that was housed inside cameras.
Driven by his passion for audio and
electronics, Louis Weiss founded Louroe
Electronics in his garage in Van Nuys,
Calif. in 1979. The company incorporated
in 1981, and later Weiss hired his
first employees and engineer. By the late
2000s, the Louroe team occupied a 17,000
square foot building and exported audio
solutions to 34 countries. When Weiss
passed away in 2009, his nephew, Richard
Brent, was asked to lead the company.
“I always admired my uncle’s work
with Louroe Electronics and the great
people and products he got to interact
with each day,” said Richard Brent, CEO
of Louroe Electronics. “I was honored to
be given the opportunity to continue his
legacy and lead Louroe as it entered this
new stage of growth.”
Brent added a wealth of knowledge
in advocacy to the Louroe team. Prior
to joining the security company in 2009,
Brent worked for Caterpillar’s Solar Turbine
Inc. for 24 years. Much of his notable
achievements occurred when he was
director of government affairs and based
in Washington, D.C. Brent influenced the
adoption of several components to energy
policies like The Energy Independence
and Security Act of 2007. He also chaired
multiple committees including the World
Alliance for Decentralized Energy.
Weiss’ nephew instilled a passion for
collaborating with government officials
and organizations in Louroe. Under
Brent’s leadership, Louroe has participated
in a number of domestic and international
security initiatives that have
resulted in an explosive growth in sales.
In 2012, the United States Commerce
Department invited Louroe to represent
the United States on a trade mission to
Mexico. Because of the partnerships that
were formed from that trip, Louroe’s sales
increased by 1,200 percent in the Mexican
market. A year later, Louroe was awarded
the 2013 Export Achievement Award at
the Los Angeles Chamber of Commerce’s
87th Annual World Trade Week. In 2014,
Louroe Electronics, along with 17 exportready
companies, joined Secretary of
Commerce Penny Pritzker on her firstever
“We couldn’t have accomplished the
increase in our business without the
value of the International Trade Administration
within the U.S. Department of
Commerce. This is a prime example of
our government’s commitment to putting
our tax dollars to work for the public,”
Throughout 2014, Brent represented
Louroe on more trade missions to
Mexico, Panama and Colombia, and
participated in the U.S.-Mexico CEO
Dialogue—a coalition of Mexican and
American business leaders who meet
to discuss how to enhance economic
growth for the two countries. By the end
of 2014, Louroe was exporting more
than 100 products to 50 countries.
Brent has not only used his expertise
in government affairs to benefit Louroe
Electronics, but also to advance the security
industry. He is committed to having
Louroe actively participate in meetings
that will shape policy, standards and regulations for security. For this reason, Louroe continually partners with
thought leaders and organizations like
the Security Industry Association. In
fact, Brent was tasked with chairing the
planning committee and conference for
SIA’s 2014 Government Summit.
Louroe has hit some impressive milestones
when it comes to trade, but what
makes Brent truly proud is the fact that
Louroe is an American manufacturer.
“We are deeply gratified to be able
to keep the manufacturing process
inside U.S. borders,” said Brent. “We
love being able to provide jobs for
residents in our community and we’re
happy to do our part to advance the
Los Angeles economy.”
Since its inception, all of Louroe’s
products have been made at its headquarters.
Each solution is tested by a
staff member to guarantee the technology
is functioning properly.
Another defining attribute of Louroe
is its audio technology.
The company’s signature product
is its Verifact line of pre-amplified microphones,
complementing base stations
and communication accessories
that provide audio output to interface
with other security devices. The microphones
are known for their sensitivity,
omnidirectional capability, easy installation
and compatibility with recorders,
cameras and IP video systems. Louroe’s
solutions have earned multiple awards.
Most notably, their IF-PX power extractor
won “Best Commercial and Monitoring
Solutions” at ISC West 2013.
Louroe’s audio devices are frequently
integrated with video surveillance
and access control systems to provide
additional evidence, alarm verification,
crime deterrence, and real-time response.
Many end users in the retail industry
are also using the microphones
to monitor business operations. For example,
a store manager can listen live to
an employee’s interactions with a customer,
which in turn helps him to know
how to improve their customer service,
enhance their employee relations and
increase their loss prevention efforts.
The audio systems are also commonly
used in the commercial, education,
transportation and law enforcement industries,
just to name a few.
Since the audio surveillance market
is a lesser known vertical within the
security industry, Louroe is not only
dedicated to selling their product, but
also to educating their peers on the
value of audio.
“We want to lead the way in minimizing
the false perceptions of audio
as a ‘Big Brother’ device or a mechanism
to invade privacy,” Brent said.
“Instead, we want to shed light on the
issue by disseminating truths about
how audio increases security, deters
incidents and provides insights that
improve business operations.
“Audio is too valuable a preventative
tool for security professionals not
to use it,” he said.
This article originally appeared in the May 2015 issue of Security Today.
Cameron Javdani is the director of sales and marketing at Louroe Electronics.