A Different Kind of Tradeshow

From my 20 years' experience attending ASIS, I have always found it to be a different kind of tradeshow. Years ago everyone wore a suit, and it seemed like a pretty formal affair. Something has changed.

Today's tradeshow seems a lot smaller than those in the past. This bodes well for me because I can talk to just about anyone, at any time. The exhibitors run hot and cold for booth visitors.

There are still plenty of products to see, friends to catch up with and networking opportunities galore.

Protection 1 releases a new product intended to introduce the new generation of account management. eSuite 2.0 comes feature rich and user friendly. While there are numerous features, here is what caught my eye: Video verification is a must have, and it is part of the new offering. There also is a function called Signal Chat that allows pre-designated location contacts to swiftly resolve schedule exception notifications via a smartphone chat session.

I also want to introduce to you Snaptrends. It is a pioneering location-based social media discovery. It quickly cuts through the noise of social chatter to quickly identify actionable insights. The idea is to collect social media data so the user can take action more effectively.

Another new player is Prism, which allows the end user to "experience" your retail outlets with the simply click of a button. The end user can receive powerful reports, dashboards and data visualizations into the customer journey.

Two days of ASIS have blown by pretty quickly. Thanks to Axis Communications for a tour of their new facility in Irvine. They are expanding their worldwide presence with Experience Centers. Look for two more in the United States as their growth develops; maybe even one in Dallas. Terrific ribs at the ESPNzone last night thanks to Samsung, and last but not least by any means, a terrific outing with Altronix on Monday night to watch the Angels play the A's.

Times are changing though the suits still meander through the tradeshow, it's become a bit more casual - but thankfully just a professional.

About the Author

Ralph C. Jensen is the Publisher/Editor in chief of Security Today magazine.

Featured

  • Data Driven, Proactive Response

    As cities face rising demands for smarter policing and faster emergency response, Real Time Crime Centers (RTCCs) are emerging as essential hubs for data-driven public safety. In this interview, two experts with deep field experience — Ross Bourgeois of New Orleans and Dean Cunningham of Axis Communications — draw on decades of operational, leadership and technology expertise to share how RTCCs are transforming public safety through innovation, interagency collaboration and a relentless focus on community impact. Read Now

  • Integration Imagination: The Future of Connected Operations

    Security teams that collaborate cross-functionally and apply imagination and creativity to envision and design their ideal integrated ecosystem will have the biggest upside to corporate security and operational benefits. Read Now

  • Smarter Access Starts with Flexibility

    Today’s workplaces are undergoing a rapid evolution, driven by hybrid work models, emerging smart technologies, and flexible work schedules. To keep pace with growing workplace demands, buildings are becoming more dynamic – capable of adapting to how people move, work, and interact in real-time. Read Now

  • Trends Keeping an Eye on Business Decisions

    Today, AI continues to transform the way data is used to make important business decisions. AI and the cloud together are redefining how video surveillance systems are being used to simulate human intelligence by combining data analysis, prediction, and process automation with minimal human intervention. Many organizations are upgrading their surveillance systems to reap the benefits of technologies like AI and cloud applications. Read Now

  • Right-Wing Activist Charlie Kirk Dies After Utah Valley University Shooting

    Charlie Kirk, a popular conservative activist and founder of Turning Point USA, died Wednesday after being shot during an on-campus event at Utah Valley University in Orem, Utah Read Now

Most   Popular

New Products

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.