Samsung Techwin America is Now Hanwha Techwin America

Industry Leader Continues Growth and Innovation under New Name

 UPDATE: Tom Cook, vice president for sales and marketing at Samsung Techwin said only the name will change, while branding and marketing will remain the same.

“Today’s announcement to the industry press precedes our announcement that will be making on Sunday at our dealer summit in Puerto Rico,” Cook said. “We have 125 dealers that we want to acknowledge and inform, so that when they show up at ISC West in early April, there won’t be any surprises.”

Samsung Techwin has been a co-owner of the Samsung brand, but operated independently from the corporate structure. About a year ago, Hanwha Corp. acquired Samsung Techwin and is now fully immersing them into that culture. Cook said that Samsung Techwin did not share concepts and ideas, including research and development with the corporate brand.

“Just to be sure there is no confusion, our products stay the same,” Cook said. “We have a terrific sales force in North America. Eventually, we make our own brand but we have to answer the questions of, ‘Will there be a transition, and when.’”

Cook said that Samsung Techwin has seen two years of phenomenal growth, including 65 percent two years ago and 36 percent in 2015. Hanwha, now the parent company, is a $56 billion conglomerate that fully expects the security division to grow faster than in past years, which will be an ambitious goal. The North American market is a leading area for growth, and Cook said the company plans to invest more heavily in North America.

Samsung Techwin America has announced that as of April 1st, 2016 the company will be operating under the name Hanwha Techwin America.

 

“One year ago we made the announcement that Samsung Techwin had become a part of Hanwha Corporation. While our name is changing, the innovation, quality and reliability of our products will remain the same,” said Soon Hong Ahn, President, Hanwha Techwin America. “The same is true for our factories, sales companies and channel partners which remain unchanged – Hanwha Techwin America will continue to offer the best in value and performance to the professional surveillance and security industry.”

 

Samsung branded solutions offered by Hanwha Techwin include a growing line of the industry’s most advanced WiseNetIII megapixel cameras, along with new additions to the popular WiseNet Lite line for SMB applications. The company’s introduction of WiseNet Analog HD+ (Analog High Definition) cameras and DVRs enables users with analog infrastructure to enter the HD arena.

Featured

  • Paving the Way to Smart Buildings

    In today's rapidly evolving security landscape, the convergence of on-prem, edge and cloud technologies are critical. The physical security landscape is undergoing a profound transformation, driven by the rapid digitalization of buildings and the evolving needs of modern organizations. As the buildings sector pivots towards smart, AI and data-driven operations, the integration of both edge and cloud technology has become crucial. Read Now

  • The Cybersecurity Time Bomb

    If you work in physical security, you have probably seen it: a camera, access control system, or intrusion detection device installed years ago, humming along without a single update. It is a common scenario that security professionals have come to accept as "normal." But here is the reality: this mindset is actively putting organizations at risk. Read Now

  • Deploying in a Hybrid, Cloud Environment

    The way organizations manage access control is evolving. Traditional on-premises systems come with high IT and server requirements. At the same time, fully cloud-based solutions may not meet the needs of every facility. Read Now

  • Facing Facts for Facilities

    Despite the proliferation of constantly evolving security solutions, there remains a troubling trend among many facility operators who often neglect the most important security assets within their organization. Keys and shared devices like radios, laptops and tablets are crucial to successful operations, yet many operators are managing them haphazardly through outdated storage systems like pegboards and notebooks. Read Now

  • Report Reveals Security Training Reduces Global Phishing Click Rates by 86%

    KnowBe4, the cybersecurity platform that comprehensively addresses human risk management, today launched its “Phishing by Industry Benchmarking Report 2025” which measures an organization’s Phish-prone Percentage (PPP) — the percentage of employees likely to fall for social engineering or phishing attacks, indicating the organization’s overall susceptibility to phishing threats. This year’s report found a global average baseline PPP of 33.1%, meaning a third of employees interact with phishing simulations before taking part in best-practice security awareness training (SAT).COVER 2025-PIB-NA-Report_EN-US Read Now

New Products

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.