Prism and Axis Communications Release Video IoT Sensors for Retailers

  • Apr 19, 2016

Today Prism and Axis Communications shared details from their latest partnership, which brings an all-in-one IoT-managed video and analytics solution to retail customers. Retailers will now have access to the Prism suite of software directly through the new AXIS M30 line of cameras, one of the most widely adopted camera offerings in the retail space.

“Retailers move quickly and don’t always have time to deal with complex technology decisions,” said Hedgie Bartol, Business Development Manager, Retail, Axis Communications, Inc. “This partnership is a win for customers because it combines cost-effective and easy-to-install hardware with award-winning software that extends surveillance cameras into multiple retail functions and also unlocks new value for retailers.”

The AXIS M30 Series is priced starting at $199, and supports the full Prism platform, including heat and pathmapping, counting, traffic mapping and dwell. Prism combines insightful visualizations of store data with unique privacy-protection features that enable cameras to gather meaningful information without infringing on customer privacy.

“Cameras have a view into virtually everything that’s happening within a store,” said Bob Cutting, Co-founder and COO at Prism. “Which is why retailers are demanding camera platforms that can extend beyond security to deliver relevant data across multiple departments and functions. The Prism-enabled Axis cameras offer cost effective, camera-to-cloud connectivity, and drastically expand data collection and insights for any store.”

Many of the world’s most recognizable brands have deployed Prism to augment loss prevention, operations and visual merchandising efforts using the data gathered by store cameras and visual sensors. Download our latest white paper to learn more about how Prism is reimagining cameras as data-rich IOT sensors and reshaping the role of the visual merchandiser with data collected from store cameras and connected devices.

In addition, Prism will also be rolling out a lightweight visual merchandising solution that will be accessible on earlier models of Axis cameras leveraging ARTPEC processors. These new features, including Prism’s remote visual access, are made possible through the AXIS Camera Application Platform (ACAP), which enables Application Development Partner (ADP) members to develop applications for the Axis network of devices.

Prism and Axis Communications will be showcasing the retail solution at the RILA Asset Protection Conference in Dallas, Texas. To see a demo of the platform and learn more about the new line of Axis cameras, stop by the Prism booth #119.

Featured

  • 2025 Security LeadHER Conference Program Announced

    ASIS International and the Security Industry Association (SIA) – the leading membership associations for the security industry – have announced details for the 2025 Security LeadHER conference, a special event dedicated to advancing, connecting and empowering women in the security profession. The third annual Security LeadHER conference will be held Monday, June 9 – Tuesday, June 10, 2025, at the Detroit Marriott Renaissance Center in Detroit, Michigan. This carefully crafted program represents a comprehensive professional development opportunity for women in security this year. To view the full lineup at this year’s event, please visit securityleadher.org. Read Now

    • Industry Events

  • Report: 82 Percent of Phishing Emails Used AI

    KnowBe4, the world-renowned cybersecurity platform that comprehensively addresses human risk management, today launched its Phishing Threat Trend Report, detailing key trends, new data, and threat intelligence insights surrounding phishing threats targeting organizations at the start of 2025. Read Now

  • NRF Supports Federal Bill to Thwart Retail Crime

    The National Retail Federation recently announced its support for the Combating Organized Retail Crime Act of 2025. The act was introduced by Chairman Chuck Grassley, R-Iowa, Senator Catherine Cortez Masto, D-Nev., and Representative Dave Joyce, R-Ohio. Read Now

  • ISC West 2025 Brings Almost 29,000 Industry Professionals to Las Vegas

    ISC West 2025, organized by RX and in collaboration with the Security Industry Association, concluded at the Venetian Expo in Las Vegas last week. The nation’s leading comprehensive and converged security event attracted nearly 29,000 industry professionals and left a lasting impression on the global security community. Over five action-packed days, ISC West welcomed more than 19,000 attendees and featured 750 exhibiting brands. Read Now

    • Industry Events
    • ISC West

  • Tradeshow Work Can Be Fun

    While at ISC West last week, I ran into numerous friends and associates all of which was a pleasant experience. The first question always seemed to be, “How many does this make for you?” Read Now

    • Industry Events
    • ISC West
Most   Popular

New Products

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.