What Your Business Can Learn From Uber

What Your Business Can Learn From Uber's Mass Security Breach

It seems that Uber is still learning from its mistakes, even as it continues to grow at a rapid rate. But for other companies, the security breach provides a few key lessons.

Uber is certainly no stranger to controversy. In its relatively short existence, the company has faced protests, regulatory hurdles and been accused of implementing unfair competitive practices. Uber would no doubt argue that some of these incidents are simply part and parcel of being an industry disruptor. When a new player comes along, existing businesses will always try to maintain the status quo.

However, the company’s most recent scandal is anything but expected. Back in October 2016, Uber was hit by a huge cyberattack that resulted in personal information belonging to 57 million drivers and customers being stolen. Worse still, the data breach was only disclosed in November 2018, with Uber paying the hackers $100,000 to keep quiet.

It seems that Uber is still learning from its mistakes, even as it continues to grow at a rapid rate. But for other companies, the security breach provides a few key lessons. So, here are some essential things that your business can learn from the breach.

It can happen to anyone

One thing that is abundantly clear regarding the recent data breach, is that cyberattacks can affect businesses of all sizes. Uber has a $70 billion valuation and has received countless plaudits for the way that it has revolutionised the taxi industry. In fact, the company has become synonymous with disruption through the term “Uberisation.” If Uber can become the victim of a cyberattack, with its immense financial clout, then companies of all sizes are also vulnerable.

Choose your partners carefully

Looking at the Uber breach more closely, it has been confirmed that the stolen data was accessed via a third-party cloud-based service that the company was using at the time. This demonstrates why businesses should be extremely careful when choosing their partners, particularly when they are entrusting them with sensitive data.

Having said that, businesses should not view the breach as definitive evidence that they should store all of their data and manage all of their processes in-house. Working with a respected and experienced cloud provider can help prevent and mitigate the damage caused by cyberattacks.  Sungard AS provides disaster recovery as a service, for example, that can help to identify security flaws, replicate important data and establish a clear communication plan for your employees.

 

Your reaction is important

Uber also demonstrated to businesses in all industries exactly how not to react when suffering a data breach. The company waited more than a year before informing the affected parties that their data had been compromised, meaning that they had no idea that their information was in the hands of malicious actors. What’s more, by attempting to cover up the breach, Uber showed that it cared more about its own reputation than the security of its customers.

 

Now the breach is public, Uber also has to be more forthcoming regarding what customers should do next. The company should make it abundantly clear which official channels customers should use to change log-in details and help them to recognise the phishing emails that have already started to emerge. Sometimes, data breaches are difficult to prevent. Reacting appropriately, however, will go a long way to showing customers, clients and partners that your company takes security seriously.

About the Author

Matthew Walker Jones is a freelance writer in the security industry.

Featured

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

  • Beyond Apps: Access Control for Today’s Residents

    The modern resident lives in an app-saturated world. From banking to grocery delivery, fitness tracking to ridesharing, nearly every service demands another download. But when it comes to accessing the place you live, most people do not want to clutter their phone with yet another app, especially if its only purpose is to open a door. Read Now

  • Survey: 48 Percent of Worshippers Feel Less Safe Attending In-Person Services

    Almost half (48%) of those who attend religious services say they feel less safe attending in-person due to rising acts of violence at places of worship. In fact, 39% report these safety concerns have led them to change how often they attend in-person services, according to new research from Verkada conducted online by The Harris Poll among 1,123 U.S. adults who attend a religious service or event at least once a month. Read Now

New Products

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.