Sandy Hook Promise Stuns Again with Chilling Video on Gun Violence in Schools

Sandy Hook Promise Stuns Again with Chilling Video on Gun Violence in Schools

The video promotes the organization's anonymous reporting system.

  • By Sydny Shepard
  • Mar 26, 2018

Sandy Hook Promise has stunned viewers again with a chilling video created to promote their anonymous reporting app for smartphones. The Say Something Anonymous Reporting System (SS-ARS) looks to peacefully combat gun violence in schools across the country, including accelerated rollout in four of the most at-risk states.

The public service ad, "The Other Side," was produced by BBDO New York and depicts a teen boy in his bedroom. He is talking about how people think a school shooting "can never happen here, but those same people are the ones who saw the signs and never said anything."

He talks about the signs of potential gun violence: being bullied, obsession with guns, and posting on social media about "shooting up the school." As the camera pulls back, revealing what the teen was busying his hands with in the closer shots, you can see an arsenal of weapons on his bed.

He locks and loads a magazine into an assault rifle and states, "I'm sure tomorrow somebody will wish they had said something," as he hoists the gun up.

The video ends with a photo of the Say Something app on a mobile phone, "Learn the signs. Say something."

SS-ARS allows students to submit secure and anonymous safety concerns to help identify and intervene upon at-risk individuals before they hurt themselves or others. Concerned students submit a tip using the SS-ARS app or website and/or call the 24/7 crisis center, which then triages the tip and dispositions it back into a participating school districts and, as needed, to law enforcement.

The organization has quite the reputation for putting out chilling PSAs. Just a few months ago, they released the video "Tomorrow's News" about a news broadcast about "tomorrow's shooting, where a 15-year-old will kill four children, two adults and then turn the gun on himself." The video shows the repetition of these violent incidents on school campuses.

Last year, Sandy Hook Promise released a video titled "Evan" which distracted viewers with one man's love story while showing the signs of violence in a background teen.

About the Author

Sydny Shepard is the Executive Editor of Campus Security & Life Safety.

Featured

  • UL Solutions Launches Artificial Intelligence Safety Certification Services

    UL Solutions Inc., a global leader in safety science, today announced the launch of artificial intelligence (AI) safety certification services, enabling comprehensive assessments for evaluating the safety of AI-powered products. Read Now

  • ESA Announces Initiative to Introduce the SECURE Act in State Legislatures

    The Electronic Security Association (ESA), the national voice for the electronic security and life safety industry, has announced plans to introduce the SECURE Act in state legislatures across the country beginning in 2025. The proposal, known as Safeguarding Election Candidates Using Reasonable Expenditures, provides a clear framework that allows candidates and elected officials to use campaign funds for professional security services. Read Now

    • Guard Services

  • Ransomware Attacks Rise for the First Time in Six Months

    Ransomware attacks have risen for the first time in six months, increasing by 28% month-on-month to 421 attacks. While overall attack volume remained below 500, the uptick may signal a renewed escalation heading into the year’s most active period for cyber criminals. Read Now

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services

  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

Most   Popular

New Products

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.