Sandy Hook Promise Stuns Again with Chilling Video on Gun Violence in Schools

Sandy Hook Promise Stuns Again with Chilling Video on Gun Violence in Schools

The video promotes the organization's anonymous reporting system.

  • By Sydny Shepard
  • Mar 26, 2018

Sandy Hook Promise has stunned viewers again with a chilling video created to promote their anonymous reporting app for smartphones. The Say Something Anonymous Reporting System (SS-ARS) looks to peacefully combat gun violence in schools across the country, including accelerated rollout in four of the most at-risk states.

The public service ad, "The Other Side," was produced by BBDO New York and depicts a teen boy in his bedroom. He is talking about how people think a school shooting "can never happen here, but those same people are the ones who saw the signs and never said anything."

He talks about the signs of potential gun violence: being bullied, obsession with guns, and posting on social media about "shooting up the school." As the camera pulls back, revealing what the teen was busying his hands with in the closer shots, you can see an arsenal of weapons on his bed.

He locks and loads a magazine into an assault rifle and states, "I'm sure tomorrow somebody will wish they had said something," as he hoists the gun up.

The video ends with a photo of the Say Something app on a mobile phone, "Learn the signs. Say something."

SS-ARS allows students to submit secure and anonymous safety concerns to help identify and intervene upon at-risk individuals before they hurt themselves or others. Concerned students submit a tip using the SS-ARS app or website and/or call the 24/7 crisis center, which then triages the tip and dispositions it back into a participating school districts and, as needed, to law enforcement.

The organization has quite the reputation for putting out chilling PSAs. Just a few months ago, they released the video "Tomorrow's News" about a news broadcast about "tomorrow's shooting, where a 15-year-old will kill four children, two adults and then turn the gun on himself." The video shows the repetition of these violent incidents on school campuses.

Last year, Sandy Hook Promise released a video titled "Evan" which distracted viewers with one man's love story while showing the signs of violence in a background teen.

About the Author

Sydny Shepard is the Executive Editor of Campus Security & Life Safety.

Featured

  • Playing a Crucial Role

    Physical security technology plays a crucial role in detecting and preventing insider cybersecurity threats. While it might seem like a stretch to connect physical security with cyber threats, the two are closely intertwined. Here’s how physical security technology can be leveraged to address both external and internal threats. Read Now

  • Teaching Old Dogs, New Tricks

    After more than 30 years in the security integration business, today’s video surveillance systems are certainly not the same CCTV systems I sold and installed when I first started hanging cameras. Back in the day, there were only a handful of companies out there and one that started with a “P” stood above the rest. If you were fortunate enough to get invited to travel on their private jet out to California to tour the factory, it was a real honor. I have a picture somewhere in my garage collecting dust, of me sitting in the co-pilot seat. I know, old-man highlights, but still very cool. Read Now

  • Learning to be a Strategic Skeptic: Promoting Critical Thinking, Digital Literacy

  • Why Communication is Key in an Emergency

    During an emergency, communication with the outside world can be a critical component when it comes to response time and saving lives. Emergency communications typically consist of alerts and warnings; directives about evacuating the premises; information about response status, and other matters that can impact response and recovery. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.” 3

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction. 3

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file. 3