Sandy Hook Promise Stuns Again with Chilling Video on Gun Violence in Schools

Sandy Hook Promise Stuns Again with Chilling Video on Gun Violence in Schools

The video promotes the organization's anonymous reporting system.

  • By Sydny Shepard
  • Mar 26, 2018

Sandy Hook Promise has stunned viewers again with a chilling video created to promote their anonymous reporting app for smartphones. The Say Something Anonymous Reporting System (SS-ARS) looks to peacefully combat gun violence in schools across the country, including accelerated rollout in four of the most at-risk states.

The public service ad, "The Other Side," was produced by BBDO New York and depicts a teen boy in his bedroom. He is talking about how people think a school shooting "can never happen here, but those same people are the ones who saw the signs and never said anything."

He talks about the signs of potential gun violence: being bullied, obsession with guns, and posting on social media about "shooting up the school." As the camera pulls back, revealing what the teen was busying his hands with in the closer shots, you can see an arsenal of weapons on his bed.

He locks and loads a magazine into an assault rifle and states, "I'm sure tomorrow somebody will wish they had said something," as he hoists the gun up.

The video ends with a photo of the Say Something app on a mobile phone, "Learn the signs. Say something."

SS-ARS allows students to submit secure and anonymous safety concerns to help identify and intervene upon at-risk individuals before they hurt themselves or others. Concerned students submit a tip using the SS-ARS app or website and/or call the 24/7 crisis center, which then triages the tip and dispositions it back into a participating school districts and, as needed, to law enforcement.

The organization has quite the reputation for putting out chilling PSAs. Just a few months ago, they released the video "Tomorrow's News" about a news broadcast about "tomorrow's shooting, where a 15-year-old will kill four children, two adults and then turn the gun on himself." The video shows the repetition of these violent incidents on school campuses.

Last year, Sandy Hook Promise released a video titled "Evan" which distracted viewers with one man's love story while showing the signs of violence in a background teen.

About the Author

Sydny Shepard is the Executive Editor of Campus Security & Life Safety.

Featured

  • Security Today Announces 2025 CyberSecured Award Winners

    Security Today is pleased to announce the 2025 CyberSecured Awards winners. Sixteen companies are being recognized this year for their network products and other cybersecurity initiatives that secure our world today. Read Now

  • Empowering and Securing a Mobile Workforce

    What happens when technology lets you work anywhere – but exposes you to security threats everywhere? This is the reality of modern work. No longer tethered to desks, work happens everywhere – in the office, from home, on the road, and in countless locations in between. Read Now

  • TSA Introduces New $45 Fee Option for Travelers Without REAL ID Starting February 1

    The Transportation Security Administration (TSA) announced today that it will refer all passengers who do not present an acceptable form of ID and still want to fly an option to pay a $45 fee to use a modernized alternative identity verification system, TSA Confirm.ID, to establish identity at security checkpoints beginning on February 1, 2026. Read Now

  • The Evolution of IP Camera Intelligence

    As the 30th anniversary of the IP camera approaches in 2026, it is worth reflecting on how far we have come. The first network camera, launched in 1996, delivered one frame every 17 seconds—not impressive by today’s standards, but groundbreaking at the time. It did something that no analog system could: transmit video over a standard IP network. Read Now

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

Most   Popular

New Products

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.