Work Smarter, Not Harder

There's all kinds of ways to attract traffic at a big trade show. It's worth noting that one of our Live From sponsors, AlertEnterprise, is sponsoring a snack kiosk located in the main lobby outside the convention center.

It's the first thing you see and impossible to miss after getting off the escalator.

Of course, the kiosk itself is decked out with the logo and company name. But a sign also encourages visitors to visit the AlertEnterprise booth (6071), within the depths of the show floor itself, for a free drink voucher to use at the kiosk.

The prime location and that extra little incentive of a free coffee feel like the embodiment of the old adage: Work Smarter, Not Harder.

About the Author

Matt Jones is senior editor of Spaces4Learning and Campus Security and Life Safety. He can be reached at

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