The Ongoing Value of VSaaS

The Ongoing Value of VSaaS

Users pay as they go without a large initial investment in software to get a system up and running

Subscription-based service models are increasing in the security industry. Shifting to video subscription as a service (VSaaS) or SaaS in general involves changing the mindset that one is receiving a service rather than a product. What end users want is a system that is always current rather than a product that can quickly become out of date or is not functional when it matters most.

Connected to Software
In a traditional model, a business purchases a product, a video surveillance system with cameras and recorders that are connected to software. There often is no ongoing service relationship between the end user, channel partner and technology provider. Perhaps there is a software support agreement or an annual fee or add-ons for software updates or technical support. In this case, the installer is largely delivering a product and walking away. Selling and delivering a service is a better, ongoing value proposition to the end user.

With VSaaS, a business can have confidence that the software managing its VMS is always updated to the latest version, which means it maintains the highest level of cybersecurity and feature sets and functionality.

Benefits of the subscription model to end users might include easy subscription renewal, system software is always current, a lower startup cost and a value-added service contract.

VSaaS enables end users to better budget for the cost of the service and allows for easy renewal of subscriptions.

Software can be kept current remotely on devices in the field. This prevents systems from becoming outdated, lengthening their service life. A cloud-based subscription model also reduces the burden on IT because they are not required to own and manage software. System security is further enhanced by no requirements for opening inbound ports, multifactor authentication, NIST-compliant data encryption and transport layer security.

Because users pay as they go, they are not required to make a large initial investment in software to get a system up and running. Subscription plans often charge per channel, so users don’t pay for more than they need. They are also available at different tiers.

Additional Value
The level of service a dealer provides leads to additional value being delivered to the end user.

Preventive maintenance. A dealer can inspect and clean hardware once or twice a year to ensure equipment is clean and in good working order. This also helps ensure the best image quality.
Notifications. If alert notifications on the system’s health, intrusion or analytics are set up, a dealer can perform remote diagnostics and take action more quickly.
Software update. A dealer can monitor when software updates are released, whether recorder updates or camera firmware, and make sure those updates are deployed in a timely fashion. This can all be done remotely.
Video export assistance. Though the process may be intuitive, if an end user doesn’t export video regularly, they can feel pressure to find and deliver video clips to authorities or remember how to share them in the system. A dealer can help perform this function if a crisis happens.
Video verification. If an incident happens and an alert notification is sent, someone needs to verify the event by viewing the associated video so that action can be taken. A video management system with the right integrations can provide data from sensors, cameras or recorders, from an alarm panel alert to video loss.

Overall, VSaaS enables more efficient diagnostics and service than the traditional dealer-end user arrangement.

Traditional service process
1. The end user has an incident to investigate, which may not be determined immediately.
2. The end user finds a problem with the system.
3. The end user notifies the dealer.
4. The dealer scrambles to send a technician to the site to troubleshoot, which typically requires a fee.
5. Either the technician repairs the system or initiates a parts order and might not be able to provide a timeline for repair.
6. Parts arrive, and the dealer schedules the repair, which could be days or weeks later.
7. The system is repaired in a second trip.

Service process with VSaaS
1. The dealer or end user receives a health alert. If a camera is down, for example, the end user can take action and post a guard or enact other measures.
2. The dealer troubleshoots remotely. This is most likely successful, so the situation is resolved. If the problem is not solved remotely, the dealer identifies the on-site problem.
3. The dealer notifies the end user, orders parts and schedules repairs, not disrupting business flow.
4. End user takes action knowing there is a malfunction.
5. The technician performs service in one trip.
6. The situation is resolved.

This article originally appeared in the July / August 2022 issue of Security Today.

About the Author

Jesse Crawford is the vice president of sales, North America, for OpenEye.


  • 12 Commercial Crime Sites to Do Your Research

    12 Commercial Crime Sites to Do Your Research

    Understanding crime statistics in your industry and area is crucial for making important decisions about your security budget. With so much information out there, how can you know which statistics to trust? Read Now

  • Boosting Safety and Efficiency

    Boosting Safety and Efficiency

    In alignment with the state of Mississippi’s mission of “Empowering Mississippi citizens to stay connected and engaged with their government,” Salient's CompleteView VMS is being installed throughout more than 150 state boards, commissions and agencies in order to ensure safety for thousands of constituents who access state services daily. Read Now

  • Live From GSX: Post-Show Review

    Live From GSX: Post-Show Review

    This year’s Live From GSX program was a rousing success! Again, we’d like to thank our partners, and IPVideo, for working with us and letting us broadcast their solutions to the industry. You can follow our Live From GSX 2023 page to keep up with post-show developments and announcements. And if you’re interested in working with us in 2024, please don’t hesitate to ask about our Live From programs for ISC West in March or next year’s GSX. Read Now

    • Industry Events
    • GSX
  • People Say the Funniest Things

    People Say the Funniest Things

    By all accounts, GSX version 2023 was completely successful. Apparently, there were plenty of mix-ups with the airlines and getting aircraft from the East Coast into Big D. I am all ears when I am in a gathering of people. You never know when a nugget of information might flip out. Read Now

    • Industry Events
    • GSX

Featured Cybersecurity


New Products

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.” 3

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles. 3

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge. 3