Gallagher appoints Melissa Vidakovic as new Marketing Director 

  • Mar 20, 2023

Award-winning global security leader, Gallagher, is excited to announce that Melissa Vidakovic has been named marketing director for the Americas. Melissa joins Gallagher with nearly 20 years of marketing experience in technology and software for companies across North America.

Prior to Gallagher, Vidakovic served as director of marketing for brands ranging from Enterprise Solutions and TransitTech to start-ups in Mobile Ticketing and Logistics FinTech, demonstrating the depth of expertise she brings to the role. Vidakovic’s experience covers both B2B and B2C marketing with a special emphasis on brand and product growth, strategy, and “the intersection between technology and the human experience,” she said.

“I’m excited to join the Gallagher team as the new marketing director,” she said. “I’ve spent the last 18 years helping technology and software organizations bring their stories to life and deliver their solutions to market. While I’m new to the security industry, I have extensive marketing experience across a variety of industries and tech solutions and I’m eager to dive in and help Gallagher be known as the leader in security solutions.”

Executive Vice President for the Americas, Scott Elliott, is equally excited to welcome Vidakovic to the Gallagher team. “We’re thrilled to have Melissa on board,” he said. “In just a short time, she’s already brought a bold, enthusiastic energy to the team and I’m looking forward to counting her successes as she develops in her new role.”

In addition to her marketing experience, Vidakovic is a certified yoga instructor and when not developing marketing strategies or teaching yoga, she enjoys the outdoors with her family.

Vidakovic is based in Gallagher’s Canton, GA, office and will be responsible for marketing direction throughout North, Central, and South America. She will be joining the Gallagher team at ISC West from March 29-31 and hopes everyone will stop by booth 18109 to say hello and learn more about the Gallagher brand.

Featured

  • The Evolution of IP Camera Intelligence

    As the 30th anniversary of the IP camera approaches in 2026, it is worth reflecting on how far we have come. The first network camera, launched in 1996, delivered one frame every 17 seconds—not impressive by today’s standards, but groundbreaking at the time. It did something that no analog system could: transmit video over a standard IP network. Read Now

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

  • Beyond Apps: Access Control for Today’s Residents

    The modern resident lives in an app-saturated world. From banking to grocery delivery, fitness tracking to ridesharing, nearly every service demands another download. But when it comes to accessing the place you live, most people do not want to clutter their phone with yet another app, especially if its only purpose is to open a door. Read Now

Most   Popular

New Products

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.