Harnessing Data-driven Video Technology

Harnessing Data-driven Video Technology

From Atlantic City to Las Vegas, casinos, gaming hotels and resorts are always looking for new ways to enhance the customer experience and differentiate themselves from their competitors. With more than 1,000 casinos across the United States, the challenge to foster customer loyalty and create positive brand preference is fierce.

Video surveillance has long been a cornerstone of casino security, but recent advancements in digital video technologies have enabled a range of new applications beyond traditional security purposes. By leveraging open platform, data-driven video management solutions, casinos can elevate their brand and create secure, efficient and pleasant gaming experiences that will attract new customers and keep existing patrons loyal.

New Horizons for Video Management
Casinos typically deploy large video systems that often serve two main functions. The first is to monitor gaming activities and ensuring regulatory compliance. Second, to provide for facility-wide safety, security and situational awareness, which can include operations management, parking management and other applications. With the integration of open platform VMS, and AI-driven analytics software, smart cameras, and sensors, video technology is amplified to improve the overall casino experience.

Casino, resort and convention properties are huge, with thousands of guests moving through the facility daily. A VMS integrated with video analytics software, audio detection, air quality sensors and other smart devices can become an efficient staff force multiplier. These integrated technologies can monitor, detect, and classify people, objects, and activities and flag the appropriate casino employees with any abnormalities in real time.

This comprehensive coverage enhances the efficiency of staff who simply cannot be everywhere at once. The analytic software can "learn" a camera scene and detect unusual activity, such as too many people gathering, unusual movements, and vehicles in restricted areas. Audio sensors can alert when noise thresholds are crossed, while air quality sensors can detect smoking and vaping in prohibited areas. From swiftly locating a guest or retrieving a lost item to de-escalating potentially unsafe situations before they arise, these capabilities all add up to a positive and enjoyable customer experience.

Parking Peace of Mind
A casino's parking lot is an initial touchpoint for many customers, and the experience sets the tone for the entire visit. Monitoring parking lots with video cameras is standard practice, but new video analytic software takes this process further, ensuring that customers and their vehicles are safe and secure from the moment they arrive.

Video systems equipped with smart devices and audio sensors can identify loiterers and potential threats, immediately alerting employees of suspicious activities. Video analytic software can distinguish between someone walking to their car and someone wandering in the parking lot or moving between multiple vehicles. By proactively identifying and addressing suspicious activity, the security team can monitor events and respond accordingly.

Using video analytic behaviors to monitor parking structures can even reduce the time customers spend looking for a parking spot. Staff can be alerted when a spot opens, directing customers to available spots and improving the customer experience.

New LiDAR Technology
A new technology finding application in casinos is LiDAR (Light Detection and Ranging). Using lasers to measure distances, LiDAR can create 3D maps of casino floors, allowing for the monitoring of customer movement and foot traffic. The resulting data can be used to identify areas of the casino that may need additional staff or resources to improve customer service, as well as areas that may need additional lighting or other safety measures to reduce the risk of accidents and enhance customer safety.

Unlike facial recognition software, LiDAR does not capture any Personally Identifiable Information (PII), which ensures customer privacy. The software sees people as unique 3D entities that can be tracked, but their identity remains anonymous.

This game-changing technology, integrated with an open platform VMS, can be beneficial in detecting people loitering or groupings of people in areas where customers may require privacy, such as in restrooms or changing rooms. This can help ensure that customers always feel safe and secure within a casino.

Leveraging Video Data
Like any hospitality venue, casinos must constantly provide excellent guest services and experiences while balancing nearly countless other critical considerations such as security, operational efficiency and evolving industry requirements.

Casinos aren’t just about luck; they're about the experience, the thrill of the game and the feeling of being valued as a customer. That's why casinos are turning to cutting-edge technology to give their customers an experience that's not just fun but unforgettable. With the help of data-driven VMS and video analytics, casinos can analyze customer movements and gaming patterns to gain a deep understanding of what their customers want and need.

These insights allow management to make informed decisions that improve their facility’s services and operations. By using these integrated technologies, casinos can stay ahead of the competition and deliver a safe, secure, world-class customer experience that will keep their customers returning for more.

Featured

  • 12 Commercial Crime Sites to Do Your Research

    12 Commercial Crime Sites to Do Your Research

    Understanding crime statistics in your industry and area is crucial for making important decisions about your security budget. With so much information out there, how can you know which statistics to trust? Read Now

  • Boosting Safety and Efficiency

    Boosting Safety and Efficiency

    In alignment with the state of Mississippi’s mission of “Empowering Mississippi citizens to stay connected and engaged with their government,” Salient's CompleteView VMS is being installed throughout more than 150 state boards, commissions and agencies in order to ensure safety for thousands of constituents who access state services daily. Read Now

  • Live From GSX: Post-Show Review

    Live From GSX: Post-Show Review

    This year’s Live From GSX program was a rousing success! Again, we’d like to thank our partners, and IPVideo, for working with us and letting us broadcast their solutions to the industry. You can follow our Live From GSX 2023 page to keep up with post-show developments and announcements. And if you’re interested in working with us in 2024, please don’t hesitate to ask about our Live From programs for ISC West in March or next year’s GSX. Read Now

    • Industry Events
    • GSX
  • People Say the Funniest Things

    People Say the Funniest Things

    By all accounts, GSX version 2023 was completely successful. Apparently, there were plenty of mix-ups with the airlines and getting aircraft from the East Coast into Big D. I am all ears when I am in a gathering of people. You never know when a nugget of information might flip out. Read Now

    • Industry Events
    • GSX

Featured Cybersecurity

Webinars

New Products

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening. 3

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions. 3

  • ComNet CNGE6FX2TX4PoE

    The ComNet cost-efficient CNGE6FX2TX4PoE is a six-port switch that offers four Gbps TX ports that support the IEEE802.3at standard and provide up to 30 watts of PoE to PDs. It also has a dedicated FX/TX combination port as well as a single FX SFP to act as an additional port or an uplink port, giving the user additional options in managing network traffic. The CNGE6FX2TX4PoE is designed for use in unconditioned environments and typically used in perimeter surveillance. 3