U.S. Cyber Trust Mark Launches for Consumer Internet-Connected Devices

The White House recently announced the launch of a cybersecurity label for internet-connected devices, known as the U.S. Cyber Trust Mark, completing public notice and input over the last 18 months. During that time, FCC Commissioners decided in a bipartisan and unanimous vote to authorize the program and adopt final rules, as well as the trademarked, distinct shield logo that will be applied to products certified for the U.S. Cyber Trust Mark label. In December 2024, the FCC announced the conditional approval of 11 companies as Cybersecurity Label Administrators and the conditional selection of UL Solutions as the Lead Administrator.

Americans have many “smart” wireless interconnected devices in their homes, from baby monitors to home security cameras to voice-activated assistants. These devices are part of Americans’ daily lives. But Americans are worried about the rise of criminals remotely hacking into home security systems to unlock doors, or malicious attackers tapping into insecure home cameras to illicitly record conversations.

The White House launched this bipartisan effort to educate American consumers and give them an easy way to assess the cybersecurity of such products, as well as incentivize companies to produce more cybersecure devise, much as EnergyStar labels did for energy efficiency. Major electronics, appliance, and consumer product manufacturers, as well as retailers and trade associations, have been working to increase cybersecurity for the products they sell.

The U.S. Cyber Trust Mark program allows them to test products against established cybersecurity criteria from the U.S. National Institute of Standards and Technology via compliance testing by accredited labs, and earn the Cyber Trust Mark label, providing an easy way for American consumers to see the cybersecurity of products they choose to bring into their homes.

Featured

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.”