Building Intelligence Strengthens Executive Team to Spearhead Growth and Drive Market Leadership

  • Mar 17, 2025

Building Intelligence, a provider of solutions that securely streamline vendor, vehicle, and visitor access, announces a leadership transition to support its next phase of growth. The new leadership structure will help the company scale operations and refine its organizational strategy to pursue new growth opportunities.

Founder Jeffrey Friedman will assume the role of Chief Evangelist, focusing on business development, innovation, and strategic partnerships. Marc Rubner has been appointed CEO and will lead the company's strategic growth, driving market-defining innovation, financial performance, and expansion.

​​"We're grateful for Jeff's leadership and dedication to Building Intelligence. His vision has driven the company's growth and supported the development of vehicle, vendor, and visitor management solutions that ensure higher levels of security and drive efficiencies,” said Warren Haber, Chairman of the Board of Building Intelligence. “As we move into this next chapter, we're excited to welcome Marc to the business. With expertise in technology and strong leadership skills, he has a track record of creating long-term value. Under his direction, we'll continue innovating and strengthening our market position to meet the evolving needs of our clients and partners."

Under Rubner’s leadership, Building Intelligence will continue to deliver secure, scalable, and cutting-edge solutions that enhance safety and efficiency for clients worldwide. Friedman will amplify the company’s vision further, deepen engagement with clients and partners, and spearhead new opportunities that will drive industry advancements.

“This transition represents a strategic step forward and ensures that Building Intelligence continues to lead the industry while strengthening our foundation for long-term success,” Friedman said. “I am excited to focus on expanding our market reach, driving innovation, and supporting Marc as he leads the company into the future.”

With more than 30 years of leadership experience, Rubner has guided organizations through transformation across multiple industries. He previously served as Founder and CEO of GreenStation Consulting and as CEO of DonorDrive. Earlier, as Vice President, Product Management and Marketing, Community Engagement and Campus Enablement at Blackboard, he led go-to-market strategies for the organization, a leading provider of access control and identity management in the higher education segment.

"I'm honored to join Building Intelligence at such an exciting time,” Rubner said. “Businesses continue to face challenges with securing and optimizing their facilities, from the lobby to the loading dock, and there is a significant opportunity to solve these problems through technology. I'm eager to drive the company forward, unlock significant value, and collaborate with our customers and partners as we embark on building our next phase of acceleration."

Featured

  • Evolving Cybersecurity Strategies: Uniting Human Risk Management and Security Awareness Training

    Organizations are increasingly turning their attention to human-focused security approaches, as two out of three (68%) cybersecurity incidents involve people. Threat actors are shifting from targeting networks and systems to hacking humans via social engineering methods, living off human errors as their most prevalent attack vector. Whether manipulated or not, human cyber behavior is leveraged to gain backdoor access into systems. This mainly results from a lack of employee training and awareness about evolving attack techniques employed by malign actors. Read Now

  • Report: 1 in 3 Easily Exploitable Vulnerabilities Found on Cloud Assets

    CyCognito recently released new research highlighting critical security vulnerabilities across cloud-hosted assets, revealing that one in three easily exploitable vulnerabilities or misconfigurations are found on cloud assets. As organizations increasingly shift to multi-cloud strategies, the findings underscore significant security gaps that could provide attackers with potential footholds into networks. Read Now

  • Built for Today, Ready for Tomorrow

    Selecting the right VMS is critical for any organization that depends on video surveillance to ensure safety, security and operational efficiency. While many organizations focus on immediate needs such as budget and deployment size, let us review some of the long-term considerations that can significantly impact a VMS's utility and flexibility. Read Now

  • Paving the Way to Smart Buildings

    In today's rapidly evolving security landscape, the convergence of on-prem, edge and cloud technologies are critical. The physical security landscape is undergoing a profound transformation, driven by the rapid digitalization of buildings and the evolving needs of modern organizations. As the buildings sector pivots towards smart, AI and data-driven operations, the integration of both edge and cloud technology has become crucial. Read Now

  • The Cybersecurity Time Bomb

    If you work in physical security, you have probably seen it: a camera, access control system, or intrusion detection device installed years ago, humming along without a single update. It is a common scenario that security professionals have come to accept as "normal." But here is the reality: this mindset is actively putting organizations at risk. Read Now

Most   Popular

New Products

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.