Mission 500 Debuts Refreshed Identity Ahead of Security 5K/2K at ISC West

  • Mar 24, 2025

Mission 500, the security industry’s nonprofit charity dedicated to supporting children in need across the US, Canada, and Puerto Rico, has unveiled a refreshed brand identity ahead of ISC West. The charity’s new look includes a modernized logo with refined messaging to reinforce Mission 500’s nearly decade-long commitment to serving the needs of children and families in crisis.

The updated logo features a more contemporary design while incorporating the phrase “Helping Children in Need” – a clear reflection of Mission 500’s core mission. While the visual identity has evolved, the organization has retained its distinctive blue and red color palette as a nod to its rich history in the security industry.

“Mission 500 was originally founded with the goal of helping 500 children,” said Jason Lutz, Chair of Mission 500. “Since then, we’ve positively impacted over 100,000 children in need. Our new logo reflects this growth and reminds everyone that children will always be at the center of all the good work we do.”

Mission 500’s new look and feel will be on full display at ISC West, the premier security industry trade show taking place March 31 – April 4 in Las Vegas, NV. It is here that Mission 500 will host its annual Security 5K/2K, a key fundraising initiative that supports the organization’s various charitable initiatives thought the year. Attendees at ISC West will also have the opportunity to see Mission 500’s new branding on display at booth #4123, where visitors can assemble care packs filled with essential items to be distributed to families in need.

Featured

  • Report Shows Cybercriminals Continue Pivot to Stealthier Tactics

    IBM recently released the 2025 X-Force Threat Intelligence Index highlighting that cybercriminals continued to pivot to stealthier tactics, with lower-profile credential theft spiking, while ransomware attacks on enterprises declined. IBM X-Force observed an 84% increase in emails delivering infostealers in 2024 compared to the prior year, a method threat actors relied heavily on to scale identity attacks. Read Now

  • 2025 Security LeadHER Conference Program Announced

    ASIS International and the Security Industry Association (SIA) – the leading membership associations for the security industry – have announced details for the 2025 Security LeadHER conference, a special event dedicated to advancing, connecting and empowering women in the security profession. The third annual Security LeadHER conference will be held Monday, June 9 – Tuesday, June 10, 2025, at the Detroit Marriott Renaissance Center in Detroit, Michigan. This carefully crafted program represents a comprehensive professional development opportunity for women in security this year. To view the full lineup at this year’s event, please visit securityleadher.org. Read Now

    • Industry Events

  • Report: 82 Percent of Phishing Emails Used AI

    KnowBe4, the world-renowned cybersecurity platform that comprehensively addresses human risk management, today launched its Phishing Threat Trend Report, detailing key trends, new data, and threat intelligence insights surrounding phishing threats targeting organizations at the start of 2025. Read Now

  • NRF Supports Federal Bill to Thwart Retail Crime

    The National Retail Federation recently announced its support for the Combating Organized Retail Crime Act of 2025. The act was introduced by Chairman Chuck Grassley, R-Iowa, Senator Catherine Cortez Masto, D-Nev., and Representative Dave Joyce, R-Ohio. Read Now

  • ISC West 2025 Brings Almost 29,000 Industry Professionals to Las Vegas

    ISC West 2025, organized by RX and in collaboration with the Security Industry Association, concluded at the Venetian Expo in Las Vegas last week. The nation’s leading comprehensive and converged security event attracted nearly 29,000 industry professionals and left a lasting impression on the global security community. Over five action-packed days, ISC West welcomed more than 19,000 attendees and featured 750 exhibiting brands. Read Now

    • Industry Events
    • ISC West
Most   Popular

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area.

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.