Skip to main content

How Dealers Keep and Defend their Existing Customers

How Dealers Keep and Defend their Existing Customers

Mar 18, 2021

Have you ever wondered how a manufacturer’s representative fills their work day? That’s easy, they are a conduit between the field and the manufacturer and their resellers. A manufacturer’s rep plays the role of educating the customer with new technology, product training, and how to help a business grow. Ralph C. Jensen, editor in chief of Security Today magazine has taken a few minutes to sit down with Chris Lanier, president of the Lanier Group to talk about business, COVID-19, and how dealers defend their territory.

Duration: 9:19

Chris Lanier


Apple Podcast Spotify Google Stitcher

Featured Podcast

Most   Popular

New Products

  • Schlage Sense Pro

    Schlage Sense Pro™ Smart Deadbolt

    Deliver true hands-free entry and reliable smart home integration with a premium deadbolt featuring Schlage Converge™ technology and native Matter over Thread support.

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.

  • Squire Vulcan Combination Padlocks

    Squire Locks USA Vulcan™ Resettable Combination Padlocks

    Stop competing with flimsy, retail-grade hardware—Squire's professional-grade resettable padlocks deliver heavy-duty boron steel shackles and front-facing dials for rugged outdoor environments.