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How Dealers Keep and Defend their Existing Customers

How Dealers Keep and Defend their Existing Customers

Mar 18, 2021

Have you ever wondered how a manufacturer’s representative fills their work day? That’s easy, they are a conduit between the field and the manufacturer and their resellers. A manufacturer’s rep plays the role of educating the customer with new technology, product training, and how to help a business grow. Ralph C. Jensen, editor in chief of Security Today magazine has taken a few minutes to sit down with Chris Lanier, president of the Lanier Group to talk about business, COVID-19, and how dealers defend their territory.

Duration: 9:19

Chris Lanier


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