Skip to main content

How Dealers Keep and Defend their Existing Customers

How Dealers Keep and Defend their Existing Customers

Mar 18, 2021

Have you ever wondered how a manufacturer’s representative fills their work day? That’s easy, they are a conduit between the field and the manufacturer and their resellers. A manufacturer’s rep plays the role of educating the customer with new technology, product training, and how to help a business grow. Ralph C. Jensen, editor in chief of Security Today magazine has taken a few minutes to sit down with Chris Lanier, president of the Lanier Group to talk about business, COVID-19, and how dealers defend their territory.

Duration: 9:19

Chris Lanier


Apple Podcast Spotify Google Stitcher

Featured Podcast

Most   Popular

New Products

  • Adams Rite RITE Touch® RT2050 Digital Glass Door Lock

    Adams Rite RITE Touch® RT2050 Digital Glass Door Lock

    Elevate interior glass door security with a sleek, surface-mounted digital lock offering touchscreen PIN, biometric fingerprint and MIFARE credential access without glass drilling.

  • New product - ReServ24B.

    Altronix ReServ24B

    Automatic power switching and rapid battery charging support backup power for security and access control systems.

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.