Safe, Secure and Sophisticated
Today's advanced home security systems boast automated lifestyle features
- By Tim Trautman
- Jun 01, 2008
With 30 years’ experience as a
volunteer firefighter, Steve
Merola has a special appreciation
for alarm technology. The New York-based
custom integrator wishes more of
his customers had the same attitude.
“As a full integration specialist, I see
people wanting to spend more money on
entertainment before their family’s safety,”
he lamented after hanging up with a
customer who was ready to spend big
bucks on a home theater system.
“Personal safety and security should
come before the fluff.”
New Horizons
Merola started his custom installation
career doing mainly security and home
network wiring installations. A move into
the world of custom electronics proved a
wise decision as his company, Futuristic
Home, expanded and thrived. But security
remains a big part of his world. In an
industry where many custom integrators
outsource their security installations for
financial reasons, Merola is among those
who believe opportunity exists to make
more money by doing jobs in-house.
“I think integrators would be foolish not
to consider security installations,” he said.
When picturing an integrated home,
many homeowners might imagine intercoms,
multiroom audio, high-definition
televisions, automated lighting and climate
control. Security systems typically
take a backseat to these lifestyle-enhancing
gadgets and are regarded mainly as
noisy alarms.
But what if a security system could
enhance a homeowner’s lifestyle in addition
to providing protection?
In fact, emerging security technology
does more than emit loud, piercing noise
during a possible intrusion. Modern security
systems offer customers capabilities
such as remote control via cell phones,
laptops and PDAs. Parents can be immediately
notified when their children safely
return home from school—and watch
them enter the front door through streaming
video from their work computers. And
homeowners can control security, lighting
and heating, ventilation and air conditioning
systems from their desktops.
Imagine sitting in your home office
paying bills while adjusting a thermostat
and arming the security system for the
night—without ever leaving your chair.
Besides enhancing security, these features
are in line with today’s consumer
demands for custom electronics that can
make life easier.
“We can sell more than security,”
Merola said. “It’s taking security to the
next level.”
Security as Custom Electronics
The rising demand for custom electronics
has been driven in part by customers who
want instant, tailored information.
BlackBerrys and other PDA-type devices
have exploded into the mainstream, and
text messaging is the preferred method of
communication for many.
Thanks to recent advancements, security
technology can now meet this
demand. New alarm radios, for example,
transmit signals to central stations
through digital communication paths as
opposed to the soon-to-be-obsolete analog
lines. But these wireless, digital networks
offer more than just a way to alert
the proper authorities.
Digital networks—such as the
increasingly popular Global System for
Mobile Communication mobile phone
standard—enable security system control
through Web-enabled laptop computers,
PDAs and even cell phones. If a homeowner
forgets to arm her system before
leaving for work in the morning, for
example, she can simply send a text command
via cell phone. If she’s away on
vacation, she can punch in codes on her
mobile phone to check the status of her security systems.
For installers, the services offered
through technology such as GSM alarm
radios represent an opportunity to grow
business and increase recurring monthly
revenue.
While Merola believes custom integrators
should consider security installations
more often, he also concedes that
security dealers can’t pigeonhole themselves
either.
Technology such as that used in
Honeywell’s Internet Connection
Module, one of the security vendor’s signature
custom electronics products, is an
example of how both worlds coexist. The
ICM allows customers to control security
systems through a virtual keypad via the
Internet. The system, however, doesn’t
stop with the security, as it also networks
with other ICMs designed to control thermostats
and lighting. The common platform
gives users control from a single
point. The result is that a user driving
home from work could send a command
from a PDA or cell phone to raise the
temperature on the thermostat. This way,
the homeowner saves energy during the
day and still comes home to a comfortable
indoor climate.
Selling Peace of Mind
Just as the aforementioned examples
illustrate how security technology can
complement custom electronics, those
same custom electronics can enhance the
security system. A security system’s key
selling point, after all, is its ability to better
protect the home.
Systems like the ICM can be programmed
for specific security incidents.
During a fire alarm, for instance, the ICM
can send signals to turn on hallway and
bedroom lights and shut off the HVAC
system to stop the spread of smoke. For
noncritical events, similar integrated systems
could be programmed to perform
tasks such as automatically shutting off
thermostats during the summer months if
a window is opened.
Another staple of custom integration,
structured cabling, can provide a strong
link to security systems, as well as a strong
sell. By linking network cameras to home
televisions, homeowners can monitor visitors
at the front or back doors or children
playing in the swimming pool.
The system also can take intelligent
actions based upon the type of security
required. For instance, if a glass-break or
motion detector determines that an intruder
is attempting to break into the house,
the system can turn on inside and outside
lights to scare him away. And in the event
of a break-in or fire, new alarm systems
such as the GSM radios offer redundant
communication paths to ensure signals
reach authorities. Honeywell’s recently
launched GSM radios, for example, offer
three communication paths—general
packet radio service, the Internet and short
message service. The advantage of this
approach is that if one path fails, another
will back it up.
This digital technology is therefore
ideal for tech-savvy customers who have
shunned traditional land lines for services
such as voice over Internet protocol. It
also prevents these customers from having
to pay for a phone line for the sole
purpose of having a security system.
“A lot of people are also looking for
just one phone bill because they already
have a cell phone and feel it’s enough,”
Merola said. “People want the solution to
fit into their budget and simplify their
lives. If they go with VoIP as their phone
service, why not offer a more secure and
99.9 percent guaranteed signal connection
with the GSM radio service, instead
of having to buy another land line?”
The Bigger Picture
Merola’s tag line for Futuristic Home is
“We bring lifestyle solutions to life.”
Although it’s not the only part, security is
a big component of the lifestyle he sells.
The entertainment and home automation
aspects may be the most talked-about
custom integration topics. But the recent
advancements in home security technology
have brought new, convenient capabilities
to the homeowner’s fingertips. And when
plugged into the bigger puzzle, it can make
for a much smarter, and safer, home.
“It’s a much stronger sell,” he said,
“when you can tell a homeowner,
‘When the fire alarm goes off in the
middle of the night, your bedrooms and
hallway will light up, the thermostat is
going to shut off and stop blowing
smoke around the house, the front door
light is going to flash, and you’ve got a
safer house.’ ”