Poll: 90 Percent Of Retailers Experience Positive Effects With Video Surveillance

Nine out of 10 shop owners have experienced fewer thefts and robberies, and increased security for staff since installing video surveillance. This is shown in a survey by the Swedish Retail Institute that has been conducted on behalf of the Swedish Trade Federation in cooperation with Axis Communications.

“This survey shows that there is great interest in video surveillance and security issues within Retail,” said Dick Malmlund, security manager with the Swedish Trade Federation. “Retailers need both education and support to be able to make the right decision when choosing surveillance systems for their stores. We'd really like to let our members know the benefits of the new technology.”

According to the survey the main reasons shop owners install video surveillance is to help prevent or investigate thefts, robberies and shoplifting, and increase security for staff. 66 percent of those who have installed surveillance said they feel the security for staff has increased, and more than half have experienced a reduction in theft, robbery and shoplifting.

Nearly 60 percent say they have not experienced any adverse effects of surveillance at all.

However three out of ten have indicated poor image quality as a negative effect. Of these, 70 percent have analog cameras in their systems. Analog cameras provide significantly lower resolution and lower quality of recorded material than today's IP cameras.

“If the usability of a monitoring system is the most important issue for shop owners, the focus must be on image quality. Some shop owners feel that it is expensive to install IP systems, but this technology is more flexible and future-proofed than analog,” said Magnus Zederfeldt, who is responsible for Axis Communications sales in the Nordic and Baltic countries. “They can also contribute to business value through other functions, such as remote monitoring and footfall analysis."

Half of respondents are interested in learning more about video surveillance functions and how they can benefit their business. Functions such as footfall analysis and heat maps can identify the most crowded areas in a shop and identify how long people spend in certain areas. With this type of information the business is in a better position to manage the flow of people, which can help increase customer satisfaction and create more effective product positioning.

Featured

  • The Yellow Brick Road

    The road to and throughout Wednesday's and Thursday's ISC West was crowded but it was amazing. Read Now

    • Industry Events
    • ISC West
  • An Inside Look From Napco at ISC West

    Get a look into the excitement at ISC West 2025 from Napco. Hear from some of their top-tech executives live from the show floor. Read Now

    • Industry Events
    • ISC West
  • Upping the Ante

    I am not a betting man in terms of cards, dice, blackjack or that wheel with the black marble racing around the circumference of a spinning wheel, but I would bet on the success of ISC West this year. Read Now

    • Industry Events
    • ISC West
  • It's Show Time

    I am one of those people that likes to see things get bigger and better. As advertised, ISC West is going to be bigger (more exhibitors) and better (more attendees). It’s show time in Las Vegas. Read Now

    • Industry Events
    • ISC West
  • SIA Releases New Report on Operational Security Technology

    The Security Industry Association (SIA) has released an impactful new resource – Operational Security Technology: Principles, Challenges and Achieving Mission-Critical Outcomes Leveraging OST. Read Now

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.