Sony Introduces Video Security Channel Partner Program

  • May 16, 2011


Sony Professional recently announced a Registered Partner scheme as part of its newly developed Video Security Channel Partner Program, to offer a strong line up of tangible benefits to its new and existing installers, to help them drive their business forward.

The new program will introduce a tiered partner level approach, which will differentiate between partners to enable end-users to pick the right choice of partner. The Registered Partner scheme is the entry level system for second tier installers to enable them to kick start their security business.

By joining the program, partners will capitalize fully on the strengths of Sony’s products, systems, applications and leading HD & hybrid technology. Not only do partners enjoy the benefit of getting a preview of pre-released products, they will be fast-tracked with product, technical and sales training, sales and marketing support, as well as attractive incentives to grow their Sony business and enable them to succeed in the market.

Sony’s installers are central to its video security business, and as part of the new program, Sony is embarking on a partnership in growth with its business partners through a revamped program for its security solutions business.

It provides Sony with a mechanism to engage with new installation partners and to develop relationships with its valued second tier installers -- changing the way Sony currently interacts with its partners. This will ultimately strengthen Sony’s channel ecosystem, with the aim towards achieving mutual business growth.

“With the launch of the Registered Partner scheme, Sony is well positioned to pursue new opportunities for growth. We recognise the significant role channel partners play in driving our leadership position and by building a strong dedicated program to help our partners be successful, we also grow with them,” said Fumihiko Kawamura, video security trade marketing manager, North and Central Region of Europe.

As part of the attractive benefits afforded to Sony’s valued partners, Registered Partners will have access to the following range of incentives:

  • Free sales training -- providing proven techniques to help partners up-sell to clients.
  • Technical training -- enabling partners to learn directly from Sony experts.
  • Project pricing -- giving partners better value across all Sony products.
  • Partner newsletters -- focusing on news, products and solutions that are relevant to installers.
  • Partner certificate -- endorsement for your business from Sony Professional.
  • Discounts on demonstration units -- helping partners save money.

The Video Security Channel Partner Program is split into three partner levels -- Registered Partner, Certified Partner and Gold Certified Partner. The Certified and Gold levels are both advanced levels of partner classification, suited for installers with higher business demands.

Sony Professional will be holding an Installer Breakfast Seminar at IFSEC every morning from to launch the Registered Partner Program The session will cover an introduction to Sony’s Video Security Solution, the new video security products announced at IFSEC and an overview of the new Registered Partner Program.

Featured

  • It's Show Time

    I am one of those people that likes to see things get bigger and better. As advertised, ISC West is going to be bigger (more exhibitors) and better (more attendees). It’s show time in Las Vegas. Read Now

    • Industry Events
    • ISC West

  • SIA Releases New Report on Operational Security Technology

    The Security Industry Association (SIA) has released an impactful new resource – Operational Security Technology: Principles, Challenges and Achieving Mission-Critical Outcomes Leveraging OST. Read Now

  • Cyber Overconfidence Is Leaving Your Organization Vulnerable

    The increased sophistication of cyber threats pumped by the relentless use of AI and machine learning brings forth record-breaking statistics. Cyberattacks grew 44% YoY in 2024, with a weekly average of 1,673 cyberattacks per organization. While organizations up their security game to help thwart these attacks, a critical question remains: Can employees identify a threat when they come across one? A Confidence Gap survey reveals that 86% of employees feel confident in their ability to identify phishing attempts. But things are not as rosy as they appear; the more significant part of the report finds this confidence misplaced. Read Now

  • Mission 500 Debuts Refreshed Identity Ahead of Security 5K/2K at ISC West

    Mission 500, the security industry’s nonprofit charity dedicated to supporting children in need across the US, Canada, and Puerto Rico, has unveiled a refreshed brand identity ahead of ISC West. The charity’s new look includes a modernized logo with refined messaging to reinforce Mission 500’s nearly decade-long commitment to serving the needs of children and families in crisis. Read Now

    • Industry Events
Most   Popular

New Products

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge.

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.