Prism Skylabs Revolutionizes Surveillance Video

The latest brainchild of 3VR's founding CEO and current chairman Steve Russell and Ron Palmeri, the technology visionary behind GrandCentral (now Google Voice) and Scout Labs, Prism Skylabs, was launched this week at TechCrunch's Disrupt San Francisco 2011.

Prism is a cloud-based service that changes how businesses use video and how consumers experience physical spaces online. The technology enables companies to "see, understand and share their real-world places in ways that are beautiful, informative and, perhaps most importantly, protect their customers' privacy," Russell explained to InHardFocus.com.

Proprietary software makes use of the billions of dollar’s worth of camera infrastructure that businesses already have in place and converts the resulting video "noise" into "beautiful photo-like images”. The resulting video is sent to the cloud and is “summarized” into usable bits of information. The images can then be automatically pushed out to a company's Facebook, Twitter or Yelp page, giving customers a real-time view of the place.

The resulting online and publicly-available "storyboards" will help businesses find new revenue streams, engage their customers in exciting ways, analyze customer traffic patterns, track the success of social media campaigns and sales, interact with a broader audience and more.

To use Prism Skylabs, a business simply downloads the free software that automatically detects cameras, DVRs, encoders and mobile devices on its network. Without disturbing any existing equipment, the feeds are linked to Prism Skylabs' cloud infrastructure. Instead of simply streaming high-bandwidth video, Prism Skylabs fuses images over time into something more powerful and informative: real-time summaries that add visual treatments and filters designed to showcase a space while still protecting customer privacy. Prism's unique approach creates "privacy-conscious silhouettes" that will give viewers a sense of what's going on without revealing someone's identity. Businesses are then able to syndicate these real-time views across popular websites to transform how customers explore and engage with their offering in a real way.

For example, a restaurant or bar owner can use Prism to review a visual heat map of activity to help understand how Yelp ratings affect restaurant traffic. For a retail shop owner, it means comparing recent weather against foot traffic to explain a recent barrage of slow sales totals. On the other hand, for a restaurant goer, it may mean observing a privacy-protected view into the same space to determine how likely they are to find a seat if they stop by, read recent reviews and check out the daily specials, as well as an option to book a table. And for a shopper on a mission to find a specific item, it means the ability to see if a store has restocked it or is still awaiting shipment.

"Forty million cameras are scattered across the globe, and millions of images are being shared online every second. Still, for consumers who increasingly expect the same ease and access we have offline in the online world, we can't move beyond 'street view' to peek inside our favorite venues in real-time. Prism Skylabs is changing that," Russell said. "We're aiming to transform the world's multi-hundred billion-dollar camera network investment into a platform for online-to-offline commerce that creates new revenue streams and new opportunities for businesses to engage customers."

To receive an invitation, visit pri.sm/beta.

Featured

  • Maximizing Your Security Budget This Year

    7 Ways You Can Secure a High-Traffic Commercial Security Gate  

    Your commercial security gate is one of your most powerful tools to keep thieves off your property. Without a security gate, your commercial perimeter security plan is all for nothing. Read Now

  • Survey: Only 13 Percent of Research Institutions Are Prepared for AI

    A new survey commissioned by SHI International and Dell Technologies underscores the transformative potential of artificial intelligence (AI) while exposing significant gaps in preparedness at many research institutions. Read Now

  • Survey: 70 Percent of Organizations Have Established Dedicated SaaS Security Teams

    Seventy percent of organizations have prioritized investment in SaaS security, establishing dedicated SaaS security teams, despite economic uncertainty and workforce reductions. This was a key finding in the fourth Annual SaaS Security Survey Report: 2025 CISO Plans and Priorities released today by the Cloud Security Alliance (CSA), the world’s leading organization dedicated to defining standards, certifications, and best practices to help ensure a secure cloud computing environment. Read Now

  • Mobile Applications Are Empowering Security Personnel

    From real-time surveillance and access control management to remote monitoring and communications, a new generation of mobile applications is empowering security personnel to protect people and places. Mobile applications for physical security systems are emerging as indispensable tools to enhance safety. They also offer many features that are reshaping how modern security professionals approach their work. Read Now

Featured Cybersecurity

Webinars

New Products

  • Mobile Safe Shield

    Mobile Safe Shield

    SafeWood Designs, Inc., a manufacturer of patented bullet resistant products, is excited to announce the launch of the Mobile Safe Shield. The Mobile Safe Shield is a moveable bullet resistant shield that provides protection in the event of an assailant and supplies cover in the event of an active shooter. With a heavy-duty steel frame, quality castor wheels, and bullet resistant core, the Mobile Safe Shield is a perfect addition to any guard station, security desks, courthouses, police stations, schools, office spaces and more. The Mobile Safe Shield is incredibly customizable. Bullet resistant materials are available in UL 752 Levels 1 through 8 and include glass, white board, tack board, veneer, and plastic laminate. Flexibility in bullet resistant materials allows for the Mobile Safe Shield to blend more with current interior décor for a seamless design aesthetic. Optional custom paint colors are also available for the steel frame. 3

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area. 3

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation. 3