THRIVE Intelligence Takes Video Security to the Edge

THRIVE Intelligence (www.thriveintelligence.com) continues to expand its market footprint with a flagship video security as a service offering -- THRIVE 360 -- that increases safety, and reduces cost by delivering edge-based analytics and intelligent security monitoring for new or existing installations. THRIVE 360 integrates event-based video monitoring, analytics on the edge, audio intervention, GPS tracking and other alarm monitoring services. The combination of technologies, analytics and real-time monitoring comes together in THRIVE’s national command center, which is located in the Dallas/Fort Worth metroplex.

“After a successful and well-received debut at ASIS 2012, we have continued to enhance what we believe is the most advanced, proactive security surveillance solution available,” said Dean Wilson, CEO of THRIVE Intelligence. “From integrators to end users, customers recognize the value we have generated by creating a single platform that combines islands of technology into a simple, intuitive, turnkey security solution. Our approach provides quicker, more accurate, and detailed information to first responders, reduces false alarms, and ultimately, increases safety and security.”

From the Ground Up

THRIVE Intelligence is the vision of a highly experienced team of security professionals who sought to replicate a model that had been successful in basic burglar and fire alarm detection for nearly three decades. In doing so, they also wanted to ensure that THRIVE’s video security offering consisted of the latest technologies and security protocols and, as a result, designed -- from the ground up -- an end-to-end video surveillance solution that is powered by advanced analytics and culminates with 24/7 monitoring in a state-of-the-art national command center.

The advanced analytics built into the THRIVE 360 Solution proactively intervene and act when there is a triggering event, transforming passive security cameras into active intelligence tools. Security rules (the events that trigger an alarm) and protocols (the actions to be taken when a security breach occurs) are determined and entered into the THRIVE Intelligence system according to each customer’s specifications.

When an alarm or event occurs, it is immediately reviewed by personnel located in the heart of THRIVE’s service offering, the company’s 24,000 square foot, purpose-built command center. This fully redundant facility, with full disaster recovery capabilities, provides monitoring 24 hours a day, seven days a week. Personnel monitoring the video are highly trained, licensed Security Intervention Specialists and are supervised by law enforcement professionals.

Live footage of events can be streamed directly to customers and law enforcement officers en route via a smartphone, tablet or computer. In addition, storage of incident reports and non-event footage is provided with the service.

Integrator Technology Solutions

Recognizing that integrators are key to its success, THRIVE has also designed a variety of solutions that meet the needs of different environments by providing integrators with a multitude of installation options. These include the THRIVE IP Camera Solution, the Non-THRIVE IP Camera Solution, and the THRIVE Hybrid Solution.

In the THRIVE IP Camera approach, the company provides a complete, turnkey THRIVE 360 solution. Specific components include THRIVE cameras with embedded analytics, the THRIVE NVR server and THRIVE’s own video management software. Signals are received directly from the camera and sent to the company’s Video Command Center, while forensics storage is provided within the THRIVE NVR/server.

In the non-THRIVE IP Camera Solution, the site may already have existing IP cameras. Because THRIVE can integrate with more than 1,000 camera manufacturers, the existing hardware is seamlessly integrated with the THRIVE video management software and the THRIVE NVR/server. THRIVE then applies analytics at the server level, and that creates the events that are fed to the Command Center.

The third scenario is a hybrid solution, such as a site with existing combined analog and IP cameras. The hybrid THRIVE NVR allows both analog and IP data to be processed, and again, analytics are applied at the server level, thus creating events fed to the Command Center.

“We have worked hard to develop a flexible, scalable infrastructure that integrates new equipment, or leverages existing installations, to perform a significant number of applications, from basic presence and perimeter monitoring, to RFID and GPS tracking, to advanced business intelligence applications such as directional flow analysis,” added Wilson. “Thus, while our solution delivers some of the most advanced capabilities available in the market, it does so easily and cost-effectively.”

Integrators interested in learning more about THRIVE Intelligence can contact Rick Cook at 972-331-6903 or at [email protected] .

Featured

  • TSA Introduces New $45 Fee Option for Travelers Without REAL ID Starting February 1

    The Transportation Security Administration (TSA) announced today that it will refer all passengers who do not present an acceptable form of ID and still want to fly an option to pay a $45 fee to use a modernized alternative identity verification system, TSA Confirm.ID, to establish identity at security checkpoints beginning on February 1, 2026. Read Now

  • The Evolution of IP Camera Intelligence

    As the 30th anniversary of the IP camera approaches in 2026, it is worth reflecting on how far we have come. The first network camera, launched in 1996, delivered one frame every 17 seconds—not impressive by today’s standards, but groundbreaking at the time. It did something that no analog system could: transmit video over a standard IP network. Read Now

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

New Products

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.