ASIS 2014 Proves Social Media Works

  • By Ginger Hill
  • Oct 08, 2014

I understand that parts of the security industry are rather “hush-hush,” and can’t and shouldn’t be discussed openly; however, it seems that the security industry as a whole is coming out of its shell a bit, at least on social media platforms, Twitter in particular.

As most of you know, I am an avid tweeter and quite frankly, I love it. It’s amazing to connect with people from all over the globe who I may have never gotten the chance to meet. And, as I walked around the ASIS 2014 showroom floor, I was happy to see a large number of security professionals tweeting, some for the first time ever.

Some companies were tweeting about their new products while others were taking pictures of their booth and tweeting it for the world to see. Still others were tweeting selfies with their company’s hashtag attached. All of these strategies, extremely effective; however, one strategy stood out to me: tweeting directly to journalists, inviting them to their booth.

I received several tweets from companies using my twitter handle (@GingerHill13) personally inviting me to come by their booth to check out their new products or even grab some free swag and rest for a bit. (By the way, a booth with fluffy carpet and a comfy chair is the BEST thing companies can offer to journalists running around the showroom floor.)

So, why was this strategy so smart?

When you receive a personal invitation, it’s difficult to say no. As companies invited me to come by their booths, I felt a bit obligated to at least stop by and say hi. When I did, I would usually take a picture of the booth or a selfie and tweet this to my followers. The company got exposure to about 10,000 people that they may have never come into contact with between my Twitter followers and Security Today’s Twitter followers.

Don’t be afraid to step out of the box and try something new. Twitter can be overwhelming and a bit scary, just like anything new, but by developing a strategy, this gives you a goal to accomplish which will help drive the types of Tweets you tweet!

About the Author

Ginger Hill is Group Social Media Manager.

Featured

  • It Always Rains in Florida

    Over the years, and many trips to various cities, I have experienced some of the craziest memorable things. One thing I always count on when going to Orlando is a massive rainstorm after the tradeshow has concluded the first day. Count on it, it is going to rain Monday evening. Expect that it will be a gully washer. Read Now

    • Industry Events

  • Live from GSX 2024 Preview

    It’s hard to believe, but GSX 2024 is almost here. This year’s show runs from Monday, September 23 to Wednesday, September 25 at the Orange County Convention Center in Orlando, Fla. The Campus Security Today and Security Today staff will be on hand to provide live updates about the security industry’s latest innovations, trends, and products. Whether you’re attending the show or keeping tabs on it from afar, we’ve got you covered. Make sure to follow the Live from GSX page for photos, videos, interviews, product demonstrations, announcements, commentary, and more from the heart of the show floor! Read Now

    • Industry Events

  • Elevate Your Business

    In today’s dynamic business environment, companies specializing in physical security are constantly evolving to remain competitive. One strategic shift these businesses can make to give them the advantage is a full or partial transition to a recurring revenue model, popularly called a subscription service. This approach will bring numerous benefits that not only enhance business stability but also improve customer relationships and drive innovation. Recurring monthly revenue (RMR) or recurring annual revenue (RAR) are two recurring cadence choices that work simply and effectively. Read Now

  • Playing a Crucial Role

    Physical security technology plays a crucial role in detecting and preventing insider cybersecurity threats. While it might seem like a stretch to connect physical security with cyber threats, the two are closely intertwined. Here’s how physical security technology can be leveraged to address both external and internal threats. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area. 3

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.” 3

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation. 3