You Can Benefit
Ten types of people who should look at smart lock options
- By Larry Goldman
- Mar 01, 2016
Sales of home automation systems and connected or smart locks are
growing every year. According to a Consumer Electronic Association
(CEA) and Parks Associates survey, 13 percent of broadband
households already own at least one smart home device, and 20
percent of households with broadband intend to acquire one or more smart
devices. The survey also indicated that nearly two-thirds of consumers will
purchase a smart device, like a smart door lock that can communicate with
another smart device.
So, who are buying these systems with smart locks, and why are they
CONVENIENCE IS THE KEY
Across the board, one of the primary factors driving the sale of smart locks
is convenience. Security is always going to be a factor, but the principal
reasons for the increased sale of home automation systems in general and
smart locks in particular are convenience and affordability. People love the
idea that, with any one of numerous quality home automation systems,
they can control their home and their locks through an app on their smart
phone or tablet.
Users also appreciate the fact that the price for this level of convenience
has come way down; smart locks are more affordable than ever before.
Plus, home automation products are now available in hundreds of brickand-
mortar stores as well as digital retail sites. Today these products are
very easy to find, via websites like Amazon and at retail chains like Lowes,
Home Depot, and Best Buy (though professional installation is still a highly
Another reason why the number of potential buyers for smart locks is on
the rise is because people are becoming accustomed to not carrying keys. If
you have a car that was made in the last 5-8 years, odds are pretty good you
carry a key fob in your pocket. You can unlock your car from inside the
house or halfway across the parking lot. You may even have a push-button
start in your car, meaning you might never need a car key at all.
So, what type of person is a potential smart lock customer? Here are 10.
THE IDEAL CANDIDATE
Anyone with school-age children or older is an ideal candidate. If parents
work and can’t be home when their children get home from school, the
term “latchkey children” no longer need apply. With smart locks, school
kids don’t need to carry a house key around with them, a key that they can
easily misplace. They just need to punch in a code.
With the notifications that smart locks can provide, parents can enjoy
the peace of mind of getting a text message when the door is unlocked.
Plus, if the home automation system includes video cameras, parents can
receive a video clip of their child entering the house safely.
These same benefits apply when younger kids become teens or even
young adults, and their independence increases. Smart locks can time/date
stamp a teenager or college-age child. In other words, parents can know
exactly when their teen son or daughter arrives home.
PEOPLE WHO NEED PEOPLE, AND HIRE THEM
You are probably not going to give the user code for your smart lock to
every plumber or electrician, but if you have a long-standing relationship
with a service provider or trust them enough to give them a code (that can
be set to work a certain day or period of time) or let them into your home
remotely, then you are a great candidate for a smart lock.
In the same way a smart lock lets you time/date stamp a child, a smart
lock can also provide you with an information trail for a service provider.
This is particularly valuable when you’re paying by the hour. You can also
let a nanny or babysitter into the home, and take comfort in knowing that
they’ll be there when your child arrives home from school.
PEOPLE ON THE RUN
Have you ever gone out for a run or brisk walk and struggled to find a place
to put your house key? Most running shorts don’t have pockets, or they
have one tiny pocket in the back.
So you end up tying the key around your neck. With a smart lock, joggers
and exercisers can leave the house unencumbered by a key.
People who leave their homes for extended periods of time want to enjoy
a vacation (or a work trip) free of stress and worry. A smart lock can be a
great stress-reliever. With a smart lock, you can provide a trusted neighbor
with a code that gives them remote access to your home while you’re away.
So instead of putting a hold on your mail or newspapers, or having the mail
stack up in the mailbox, a neighbor can bring the mail into your house.
While they have access to your home, they can water the plants, feed the
fish, or turn on an outside light.
Of course, when your smart lock is tied into a home automation system,
you can also turn on that light at night, adjust the thermostat, and keep an
eye on your home through your video cameras.
VACATION PROPERTY OWNERS
A vacation property can be a great place to get away, but it can also be a
source of stress when things go wrong and you can’t get there. With a home
automation system, the owner of a vacation home can be made aware of and
address all problems from a distance. They can use connected sensors, like a
motion or flood sensor, to warn them of a potentially damaging problem like
a broken pipe or window. They can look at the problem through a security
camera, and they can let a repair person into the home to fix the problem.
Owners of rental properties can also use the smart lock to give renters
and guests access to their home. You no longer need to provide keys
that can get lost, copied or stolen. Instead, user codes can be given out and changed on a regular basis.
Sometimes, a person’s own home
can be a getaway destination for
friends and relatives. Just because
you have a guest room (or couch)
doesn’t mean you need to give a key
to all your friends and family. They
can each have her own user code—a
code that can be deleted when he or
she no longer needs it. Smart locks
are, in fact, the safest and most convenient
way possible to establish
who has access to your home, and
when they have it.
Adult children who care for their
senior parents in their own home or
their parents’ home can take on a lot
of responsibility and stress. Today’s
home automation is at the forefront
of making “aging in place” a reality.
There are sensors that can be placed
at the bottom of stairwells, in bedrooms,
and in medicine cabinets—
devices that alert adult children
to potential health issues when motion
is not detected for a long time.
Smart locks are a central feature
in these “aging in place” home automation
scenarios. With smart locks,
unwanted guests are kept out, while
access is granted to loved ones, caregivers,
and even first responders in
emergency situations. There’s no need
to break through a door when access
is granted through a smart phone.
There is always a tremendous opportunity
to sell the latest technology
to people who own a new
home, or want to make their old
home feel new again. When someone
is updating their home, it’s the
perfect time to talk about a new
home theater, speakers on the ceiling,
or a home automation system.
People who are already investing in
something like a new kitchen may
be open to other relatively inexpensive
upgrades, like an advanced
thermostat, a device to control their
lighting, or a smart lock.
There is a new breed of gadget lover
out there: the (mostly) Gen-Yers
or millennials who keep abreast of
the weekly (or even daily) advances
in home technology. They read the
gadget blogs, subscribe to the technology
pubs, and may already know
as much about the latest smart lock
advances as you do. These consumers
are born into the digital age and
are going to want the latest and
greatest of everything the world has
to offer, including a smart lock.
As the accessibility, functionality,
security and even aesthetics of
smart locks improve, the door is
opening wider and wider in almost
every home for smart-lock sales—
especially with the prices going
down. Smart locks enhance the value
of every home automation sale,
and can even enhance the value of
So, practically anyone can be a
potential smart lock user as the list of
people who can benefit from a smart
lock is growing longer every day.
This article originally appeared in the March 2016 issue of Security Today.