Mark Cuban ASIS Keynote Resonates with Attendees

It's no secret that Mark Cuban is a celebrity, especially amongst Shark Tank fans and Mavericks fans, but there is another side that one might not be familiar with. The software/Security side. And, frankly, he is knowledgeable.

Mark Cuban was the keynote speaker during the ASIS luncheon on Monday. The line to get into the event was massive. Even getting there 10 minutes early, attendees still had to wait in line about 50 feet away from the door. An impression that made people all the move excited to get inside.

After a few awards were announced and introductions were made, Cuban entered the stage in a very nonchalant manner. He seemed approachable and down to earth. The first thing he did after he sat down, was remove his shoes - ready to get comfortable and answer some heavy security questions.

Cyber security was the first topic he launched into.

"There are two kinds of companies out there," Cuban said. "Those who have been hacked, and those who have but don't know it."

He also said Security always starts at the perimeter, such as how he goes about securing the American Airlines Center during a Mavericks game. He has his Security team working to protects hallways and walkways, and even the surrounding streets where people often park to attend a game. It's during those walks where people could easily be targeted, so they work hard to patrol those areas in addition to inside the arena.

Cuban also said you can never be 100 percent secure, but you can try getting as close to that as possible by being "preemptive and proactive."

He also mentioned looking to the future and considering having elevated walkways for pedestrians so that cars couldn't collide into them by accident or by a threat when autonomous cars are driving around, and could be hacked. Just another way to secure the perimeter and to always keep learning about new technologies that can help or hinder Security, and plan accordingly - as far ahead as possible.

When asked which is more important to protect, physical or cyber security, Cuban said cyber security because "it never stops." Cyber threats continue to pursue its targets until successful. It's important to continue researching ways to combat cyber security as an ongoing battle.

And speaking of battle, Cuban discussed AI and robotics, saying that is the way of the future. During his final closing, he said the government and businesses need to work on a non-stop AI approach. The government, specifically, needs to track GPUs and find out where they are so that we can find our adversaries, and stay as the top country on AI and robotics, because that's where the future is. This so the technology we need.

When asked about his legacy, Cuban said he wanted to be known as a good Dad, someone who had fun, and one who ever quit working and improving.

Once the keynote was over, attendees were impressed with what he had to say. Indeed, most everyone I spoke to said they had learned a great deal more about Security and how to approach it from several different angles - while also learning a few tips on how to become a great entrepreneur.

About the Author

Lindsay Page is the editor for Campus Security & Life Safety magazine, and the senior editor for Security Today.

Featured

  • Gaining a Competitive Edge

    Ask most companies about their future technology plans and the answers will most likely include AI. Then ask how they plan to deploy it, and that is where the responses may start to vary. Every company has unique surveillance requirements that are based on market focus, scale, scope, risk tolerance, geographic area and, of course, budget. Those factors all play a role in deciding how to configure a surveillance system, and how to effectively implement technologies like AI. Read Now

  • 6 Ways Security Awareness Training Empowers Human Risk Management

    Organizations are realizing that their greatest vulnerability often comes from within – their own people. Human error remains a significant factor in cybersecurity breaches, making it imperative for organizations to address human risk effectively. As a result, security awareness training (SAT) has emerged as a cornerstone in this endeavor because it offers a multifaceted approach to managing human risk. Read Now

  • The Stage is Set

    The security industry spans the entire globe, with manufacturers, developers and suppliers on every continent (well, almost—sorry, Antarctica). That means when regulations pop up in one area, they often have a ripple effect that impacts the entire supply chain. Recent data privacy regulations like GDPR in Europe and CPRA in California made waves when they first went into effect, forcing businesses to change the way they approach data collection and storage to continue operating in those markets. Even highly specific regulations like the U.S.’s National Defense Authorization Act (NDAA) can have international reverberations – and this growing volume of legislation has continued to affect global supply chains in a variety of different ways. Read Now

  • Access Control Technology

    As we move swiftly toward the end of 2024, the security industry is looking at the trends in play, what might be on the horizon, and how they will impact business opportunities and projections. Read Now

Featured Cybersecurity

Webinars

New Products

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities 3

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area. 3

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation. 3