Infusion Direct Marketing Launches New Media Business - Fusion Media Marketing

Leading NY public relations and marketing firm opens new business to better serveits clients in the security industry and offers media planning and placement services.

Infusion Direct Marketing announced that it will be kicking off the new year with the launch of its new business Fusion Media Marketing, Inc. which will be focused on buying media for clients. Over the past ten years, Infusion Direct has made a huge impact on the security industry by servicing a wide variety of clients ranging from high profile security manufacturers to system integrators.  Infusion Direct opened the door to creating quality content for clients which includes press releases, byline articles, case studies, and white papers.  In addition, the company offers media planning & outreach, and delivers the best possible media rates and programs to its clients.   

As of January 1st, Infusion Direct will continue to handle public relations services; while all media buying functions will be handled under the new business unit - Fusion Media Marketing. “We were looking to separate our services under two different umbrellas to keep things streamlined for our clients. In the new year, Fusion Media will be focused on media buying and getting the best possible rates for our clients. We look forward to offering additional marketing services in the future and continue to use our industry expertise to grow both on a regional and national level,” states Monique Merhige, Infusion Direct & Fusion Media’s President.

“We are proud to represent Infusion Direct and now Fusion Media in the security industry and confident that this new business venture will bring additional value to its clients,” states Adam Messina, President at ThinkReps LLC.  Both companies are infused with a smarter approach to marketing and offers unparalleled industry expertise that has helped clients transform their public relations efforts into actionable, measurable results.

Featured

  • The Future is Happening Outside the Cloud

    For years, the cloud has captivated the physical security industry. And for good reason. Remote access, elastic scalability and simplified maintenance reshaped how we think about deploying and managing systems. But as the number of cameras grows and resolutions push from HD to 4K and beyond, the cloud’s limits are becoming unavoidable. Bandwidth bottlenecks. Latency lags. Rising storage costs. These are not abstract concerns. Read Now

  • The Impact of Convergence Between IT and Physical Security

    For years, the worlds of physical security and information technology (IT) remained separate. While they shared common goals and interests, they often worked in silos. Read Now

  • Unlocking Trustworthy AI: Building Transparency in Security Governance

    In situations where AI supports important security tasks like leading investigations and detecting threats and anomalies, transparency is essential. When an incident occurs, investigators must trace the logic behind each automated response to confirm its validity or spot errors. Demanding interpretable AI turns opaque “black boxes” into accountable partners that enhance, rather than compromise, organizational defense. Read Now

  • Seeking Innovative Solutions

    Denial, Anger, Bargaining, Depression and Acceptance. You may recognize these terms as the “5 Phases” of a grieving process, but they could easily describe the phases one goes through before adopting any new or emerging innovation or technology, especially in a highly risk-averse industry like security. However, the desire for convenience in all aspects of modern life is finally beginning to turn the tide from old school hardware as the go-to towards more user-friendly, yet still secure, door solutions. Read Now

  • Where AI Meets Human Judgment

    Artificial intelligence is everywhere these days. It is driving business growth, shaping consumer experiences, and showing up in places most of us never imagined just a few years ago. Read Now

New Products

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities