Rose Parade, Rose Bowl Security Costs Increasing

Rose Parade, Rose Bowl Security Costs Increasing

The city of Pasadena is prepared to spend up to $1.5 million—a 37 percent increase— for the Jan. 1 event as part of a new Pasadena Police Department plan to increase security in response to unspecified “global threats.”

  • By Jessica Davis
  • Nov 15, 2018

It’s becoming more expensive to ensure the safety and security of the hundreds of thousands of Rose Parade and Rose Bowl attendees.

The events, which take place on New Year’s Day, require more of a police presence than the Pasadena Police Department can provide, so for a long time, the city has contracted with the Los Angeles County Police Department to bring additional deputies. The added law enforcement cost $1.09 million for the 2018 parade, an increase from the 2017 parade.

The city of Pasadena is prepared to spend up to $1.5 million—a 37 percent increase— for the Jan. 1 event as part of a new Pasadena Police Department plan to increase security in response to unspecified “global threats.”

The City Council approved the $1.5 million cap on Monday, but interim police Chief John Perez does not expect the city to spend the entire amount allocated. He said the increased spending ceiling will allow the event to meet public safety needs.

“The increase … is necessary due to the potential for LASD to increase the hourly rates for personnel,” Perez said in a report. “The increase also includes additional hours for increased staffing at New Year’s activities based on threat assessments. The possibility of adding personnel to ensure a safe event may occur shortly before events begin, allowing minimal time for review and approval by City Council.”

According to Perez, security costs increased last year because the parade route was closed to traffic the night before the event, which led to higher traffic control and staffing costs.

Tournament of Roses Association CEO David Eads said public safety is a top priority for those who organize the parade and football game, which take place annually.

“Providing a secure environment for large-scale events is a complex process that requires the involvement and cooperation of many individuals and organizations,” Eads said. “Pasadena has hosted large-scale events for many years, including the Rose Parade and Rose Bowl Game, and has extensive experience preparing for the New Year’s celebrations.”

About the Author

Jessica Davis is the Associate Content Editor for 1105 Media.

Featured

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services

  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

  • Pragmatism, Productivity, and the Push for Accountability in 2025-2026

    Every year, the security industry debates whether artificial intelligence is a disruption, an enabler, or a distraction. By 2025, that conversation matured, where AI became a working dimension in physical identity and access management (PIAM) programs. Observations from 2025 highlight this turning point in AI’s role in access control and define how security leaders are being distinguished based on how they apply it. Read Now

Most   Popular

New Products

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.

  • Mobile Safe Shield

    Mobile Safe Shield

    SafeWood Designs, Inc., a manufacturer of patented bullet resistant products, is excited to announce the launch of the Mobile Safe Shield. The Mobile Safe Shield is a moveable bullet resistant shield that provides protection in the event of an assailant and supplies cover in the event of an active shooter. With a heavy-duty steel frame, quality castor wheels, and bullet resistant core, the Mobile Safe Shield is a perfect addition to any guard station, security desks, courthouses, police stations, schools, office spaces and more. The Mobile Safe Shield is incredibly customizable. Bullet resistant materials are available in UL 752 Levels 1 through 8 and include glass, white board, tack board, veneer, and plastic laminate. Flexibility in bullet resistant materials allows for the Mobile Safe Shield to blend more with current interior décor for a seamless design aesthetic. Optional custom paint colors are also available for the steel frame.

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.