INDUSTRY PROFESSIONAL

The Impact of Strategic Technology Partnerships

It may sound counterintuitive, but transparency is vital in the security industry. While many solutions block, divert and alert to imminent threats, at its core, security is rooted in the critical clarity between what the end-user needs and what the provider can offer.

Identify the Needs First
That should be the roadmap: identify the needs first and let that drive innovation. The evolutionary crossroads we have seen in the security realm is when a customer presents a complex requirement requiring additional expertise. Do we allocate resources to producing something ourselves? Do we seek outside assistance to solve it with a collaborative approach? While the former may be a bold idea, the latter is proving far more successful in today's ever-evolving security landscape.

Installations in numerous worldwide organizations, Gallagher has been involved in access control, perimeter and intrusion detection for 85 years. They are constantly evolving to meet and exceed the needs of their customers, including the one they brought to Traka. Traka understands the value of like-minded collaboration to address security solutions as well as a partnership with Gallagher.

The result was a comprehensive system for the customer that combined Gallagher's expertise in high-assurance credential card access and Traka's secure key and equipment management solutions. The extensive integration between systems allowed the customer to assign appropriate access while protecting against unauthorized usage quickly

The Requested Solution
That was the initial customer's perspective – thanks to the partnership, they got the requested solution. But that is just one audience to consider when looking at the value of integration.

After an initial collaboration, each company has established a footprint in the others' landscape, and the opportunity for cross-promotion and lead generation is clear. The integration demonstrates to potential clients that both businesses are partnering to address the most urgent security concerns. Customers know that even if they have a problem outside of a business's core strengths, the company will look to forming partnerships to resolve it.

Internally, both businesses share the same sentiment. Any supplier acknowledging, they cannot eliminate every security problem alone is humble. Yet, in a manner, by reiterating, "We know we do X well," it reinforces the brand identity. You display initiative, teamwork and creativity to your employees and consumers while bolstering the firm's basic principles by combining expertise with an equally enthusiastic partner to handle more difficulties than either company could. Such camaraderie among employees fosters a positive workplace culture and conveys a more vital message to your clients.

Integration also has an impact on competition. Suppose you continue to evolve and align with providers in your space. In that case, you can grow your customer base and position yourself as the solution-seeker of choice while putting pressure on competitors. They limit their potential to solve ongoing threats if they do not follow your lead in collaborative efforts.

This is Not a Battle
It is important to note, though, this is not a battle between organizations; it is a battle against the security threats themselves. That is the final audience to consider with integrations. Like-minded companies leveraging their collective expertise to solve the most critical needs send a clear message; they are innovating to stay one step ahead.

Every company needs to assess its security measures regularly, and Gallagher's National Technical Manager Blake Smith provided a crucial response to the question, "How secure is your security?" Sometimes, a single business can give a solution; we in the security industry strive to do this daily. Nonetheless, there are situations when cooperation is required, as in the case of Traka and Gallagher. Consider that other providers were examining examples of such alliances.

In such a case, manufacturers could better guarantee a more significant proportion of clients are confident their security systems are as secure as possible.

About the Author

Craig Newell serves as the vice president of sales and business development for Traka Americas.

Featured

  • Tradeshow Work Can Be Fun

    While at ISC West last week, I ran into numerous friends and associates all of which was a pleasant experience. The first question always seemed to be, “How many does this make for you?” Read Now

    • Industry Events
    • ISC West
  • New Report Says 1 in 5 SMBs Would Be Forced to Shutter After Successful Cyberattack

    Small and medium-sized businesses (SMBs) play a crucial role in the U.S. economy, making up 99.9% of all businesses and contributing to half of the nation's GDP. However, these vital economic growth drivers face an escalating threat—cyberattacks that could put them out of business. Read Now

  • The Yellow Brick Road

    The road to and throughout Wednesday's and Thursday's ISC West was crowded but it was amazing. Read Now

    • Industry Events
    • ISC West
  • An Inside Look From Napco at ISC West

    Get a look into the excitement at ISC West 2025 from Napco. Hear from some of their top-tech executives live from the show floor. Read Now

    • Industry Events
    • ISC West
  • Upping the Ante

    I am not a betting man in terms of cards, dice, blackjack or that wheel with the black marble racing around the circumference of a spinning wheel, but I would bet on the success of ISC West this year. Read Now

    • Industry Events
    • ISC West

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.