IP Video Cameras Help Bakery Chain Understand Customers’ Shopping Behavior

  • Sep 04, 2009

Kindo Bakery is the largest bakery chain in Vietnam with more than 60 branches in operation across the nation. In order to improve customer satisfaction, the manager wanted to manage the stores in a more efficient way, including staffing and display of commodities.

The manager was struck by the idea of installing a surveillance system so as to understand customers' shopping behavior and then develop business strategies to optimize the store management. With the advice from VIVOTEK's Vietnamese distributor Taitouch, a large amount of VIVOTEK network cameras were deployed in the chain stores.

Due to the small area of each chain store, IP7133 and PT7135 network cameras were selected. The PT7135s were installed to offer an overview of the entire store with their pan/tilt capability while the IP7133s were aimed to monitor customers in key spots including the counter, the commodity shelves and the entrance. Both of the IP7133s and PT7135s come with a compact design that blends into the decor so customers do not feel intimidated during shopping. Also, the cameras provide 3G support, allowing the manager to keep an eye on any of the stores without traveling back and forth.

With VIVOTEK network cameras, Kindo Bakery is able to collect customer information such as their buying patterns and use it in business strategy development, for example, rearranging the store layout to make commodities more accessible to customers and improve customer circulation.

"VIVOTEK's IP surveillance system really cuts the mustard." said the manager of Kindo Bakery. "Many customers have told us how they admired our changes in the stores. We are glad that we chose VIVOTEK to share the workload of our staff. This is more efficient and productive than requiring our staff to observe customer behavior daily."

Featured

  • Ransomware Attacks Rise for the First Time in Six Months

    Ransomware attacks have risen for the first time in six months, increasing by 28% month-on-month to 421 attacks. While overall attack volume remained below 500, the uptick may signal a renewed escalation heading into the year’s most active period for cyber criminals. Read Now

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services

  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

Most   Popular

New Products

  • Mobile Safe Shield

    Mobile Safe Shield

    SafeWood Designs, Inc., a manufacturer of patented bullet resistant products, is excited to announce the launch of the Mobile Safe Shield. The Mobile Safe Shield is a moveable bullet resistant shield that provides protection in the event of an assailant and supplies cover in the event of an active shooter. With a heavy-duty steel frame, quality castor wheels, and bullet resistant core, the Mobile Safe Shield is a perfect addition to any guard station, security desks, courthouses, police stations, schools, office spaces and more. The Mobile Safe Shield is incredibly customizable. Bullet resistant materials are available in UL 752 Levels 1 through 8 and include glass, white board, tack board, veneer, and plastic laminate. Flexibility in bullet resistant materials allows for the Mobile Safe Shield to blend more with current interior décor for a seamless design aesthetic. Optional custom paint colors are also available for the steel frame.

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.