IP Video Cameras Help Bakery Chain Understand Customers’ Shopping Behavior

  • Sep 04, 2009

Kindo Bakery is the largest bakery chain in Vietnam with more than 60 branches in operation across the nation. In order to improve customer satisfaction, the manager wanted to manage the stores in a more efficient way, including staffing and display of commodities.

The manager was struck by the idea of installing a surveillance system so as to understand customers' shopping behavior and then develop business strategies to optimize the store management. With the advice from VIVOTEK's Vietnamese distributor Taitouch, a large amount of VIVOTEK network cameras were deployed in the chain stores.

Due to the small area of each chain store, IP7133 and PT7135 network cameras were selected. The PT7135s were installed to offer an overview of the entire store with their pan/tilt capability while the IP7133s were aimed to monitor customers in key spots including the counter, the commodity shelves and the entrance. Both of the IP7133s and PT7135s come with a compact design that blends into the decor so customers do not feel intimidated during shopping. Also, the cameras provide 3G support, allowing the manager to keep an eye on any of the stores without traveling back and forth.

With VIVOTEK network cameras, Kindo Bakery is able to collect customer information such as their buying patterns and use it in business strategy development, for example, rearranging the store layout to make commodities more accessible to customers and improve customer circulation.

"VIVOTEK's IP surveillance system really cuts the mustard." said the manager of Kindo Bakery. "Many customers have told us how they admired our changes in the stores. We are glad that we chose VIVOTEK to share the workload of our staff. This is more efficient and productive than requiring our staff to observe customer behavior daily."

Featured

  • Improve Incident Response With Intelligent Cloud Video Surveillance

    Video surveillance is a vital part of business security, helping institutions protect against everyday threats for increased employee, customer, and student safety. However, many outdated surveillance solutions lack the ability to offer immediate insights into critical incidents. This slows down investigations and limits how effectively teams can respond to situations, creating greater risks for the organization. Read Now

  • Security Today Announces 2025 CyberSecured Award Winners

    Security Today is pleased to announce the 2025 CyberSecured Awards winners. Sixteen companies are being recognized this year for their network products and other cybersecurity initiatives that secure our world today. Read Now

  • Empowering and Securing a Mobile Workforce

    What happens when technology lets you work anywhere – but exposes you to security threats everywhere? This is the reality of modern work. No longer tethered to desks, work happens everywhere – in the office, from home, on the road, and in countless locations in between. Read Now

  • TSA Introduces New $45 Fee Option for Travelers Without REAL ID Starting February 1

    The Transportation Security Administration (TSA) announced today that it will refer all passengers who do not present an acceptable form of ID and still want to fly an option to pay a $45 fee to use a modernized alternative identity verification system, TSA Confirm.ID, to establish identity at security checkpoints beginning on February 1, 2026. Read Now

  • The Evolution of IP Camera Intelligence

    As the 30th anniversary of the IP camera approaches in 2026, it is worth reflecting on how far we have come. The first network camera, launched in 1996, delivered one frame every 17 seconds—not impressive by today’s standards, but groundbreaking at the time. It did something that no analog system could: transmit video over a standard IP network. Read Now

Most   Popular

New Products

  • Mobile Safe Shield

    Mobile Safe Shield

    SafeWood Designs, Inc., a manufacturer of patented bullet resistant products, is excited to announce the launch of the Mobile Safe Shield. The Mobile Safe Shield is a moveable bullet resistant shield that provides protection in the event of an assailant and supplies cover in the event of an active shooter. With a heavy-duty steel frame, quality castor wheels, and bullet resistant core, the Mobile Safe Shield is a perfect addition to any guard station, security desks, courthouses, police stations, schools, office spaces and more. The Mobile Safe Shield is incredibly customizable. Bullet resistant materials are available in UL 752 Levels 1 through 8 and include glass, white board, tack board, veneer, and plastic laminate. Flexibility in bullet resistant materials allows for the Mobile Safe Shield to blend more with current interior décor for a seamless design aesthetic. Optional custom paint colors are also available for the steel frame.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.