Reed Exhibitions Announces ISC Portfolio Management Changes
Reed Exhibitions announces several changes to its ISC portfolio management team making a greater commitment to increasing value for customers, as the ISC portfolio continues to expand both domestically and internationally. Effectively immediately, Ed Nichols will be taking on the role of strategic account management for the ISC events leveraging his strong industry knowledge and customer relationships. He will be responsible for increasing the number of high-value attendees to the ISC portfolio of events while working with manufacturers and service suppliers to promote product category growth and depth. These efforts will result in ensuring the best possible return on investment for all of ISC's customers.
Leading the strategic planning, event management and business partner relationships for the ISC portfolio, Reed has appointed Ed Several, senior vice president. Nichols will report to Several in his new role. Several brings a strong background in event management, marketing, sales, and operational performance to the ISC portfolio, as well as new and innovative concepts to trade shows marketing. Applying his robust background in retail, packaged goods and trade show marketing, Several is currently responsible for growth and increased customer satisfaction and loyalty for Reed's Professional Golf Association events portfolio, the Eastern Sports and Outdoor Show, the National Hardware Show and will add BuildingsNY, GreenBuildingsNY and EMS Today to his portfolio. Under his leadership, these events have seen continued growth, strengthened business and association partner relationships and continually exceed customer's expectations. He will bring these attributes, as well as serving as the architect for short- and long-term strategic business planning for the portfolio. Several will report to Nancy Walsh, Reed's executive vice president.
Dennis MacDonald will assume the role of senior vice president for International Brands. MacDonald will lead the process of taking two of Reed's strongest brands in golf and security into China while overseeing the continued expansion of the ISC brand into Brazil. MacDonald has created a successful visa program in China that continues to be seen as best practice for the exhibition industry in the United States. He will be responsible for working with Reed colleagues in China and Brazil to ensure not only the export of key brands, but to understand and then deliver the best possible value by leveraging customer relationships across all of Reed's events.
"We are in full support of the management changes on the ISC management team," said Richard Chace, CEO, SIA. "The changes reflect a strong commitment to our members, customers and the industry-at-large and improving upon the ISC market-leading events."