DHS Announces Expansion Of See Something, Say Something Campaign

Department of Homeland Security (DHS) Secretary Janet Napolitano and Transportation Security Administration (TSA) Administrator John Pistole recently announced the expansion of the nationwide "If You See Something, Say Something" campaign in the National Capital Region and to the nation's hotel and lodging industry -- raising public awareness and strengthening security in America's tourism and travel industry in anticipation of the busy holiday travel season.

The "If You See Something, Say Something" campaign -- originally implemented by New York City's Metropolitan Transportation Authority and funded, in part, by $13 million from DHS' Transit Security Grant Program -- is a simple and effective program to engage the public and key frontline employees to identify and report indicators of terrorism, crime and other threats to the proper transportation and law enforcement authorities.

"As Americans head into the busy holiday travel season, it is important to remember that every individual has a role to play in keeping our country safe and secure," Napolitano said. "The ‘If You See Something, Say Something' campaign encourages travelers and those who work in the hotel industry to identify and report indicators of terrorism, crime and other threats to the proper law enforcement authorities."

Secretary Napolitano and Administrator Pistole joined Metropolitan Police Chief Cathy Lanier, Metropolitan Washington Airports Authority Police Chief Stephen Holl and Metro Transit Police Department Police Chief Michael Taborn in announcing the launch of "If You See Something, Say Something" advertisements in DC-area airports, public transit, movie theaters, gas stations and on local radio stations.

"The partnerships we build in communities and with travelers are critical to supporting our security mission," said TSA Administrator Pistole. "We saw with the failed Times Square attack the impact alert travelers can have and we ask for the public's continued partnership to help keep our skies safe."

Recognizing the critical role of the hospitality industry in protecting travelers, Secretary Napolitano also highlighted DHS' new "If You See Something, Say Something" partnership with the American Hotel & Lodging Association (AH&LA)  -- announced by Deputy Secretary Jane Holl Lute in New York City on Saturday.

With the assistance of AH&LA, DHS offered threat briefings to industry stakeholders, created a web-based training tool for employees, and has created public education materials to help the hotel industry manage security at their facilities and encourage hotel employees to identify and report suspicious activities and threats. These materials are available at http://www.dhs.gov/cfsector.

Since the beginning of the summer, DHS has worked with state and local officials to leverage best practices from the law enforcement community while engaging the public in identifying and reporting suspicious activity through the national Suspicious Activity Reporting (SAR) initiative -- an administration effort to train state and local law enforcement to recognize behaviors and indicators related to specific threats and terrorism-related crime -- and the expansion of "If You See Something, Say Something" to communities throughout the country, launching new partnerships with organizations including AH&LA, Amtrak, the Washington Metropolitan Area Transit Authority (WMATA), the general aviation industry and fusion centers.

In the coming months, the Department will continue to expand the "If You See Something, Say Something" campaign nationally with public education materials and outreach tools designed to engage America's businesses, communities, and citizens to remain vigilant and play an active role in keeping the county safe.

Featured

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services
  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

  • Pragmatism, Productivity, and the Push for Accountability in 2025-2026

    Every year, the security industry debates whether artificial intelligence is a disruption, an enabler, or a distraction. By 2025, that conversation matured, where AI became a working dimension in physical identity and access management (PIAM) programs. Observations from 2025 highlight this turning point in AI’s role in access control and define how security leaders are being distinguished based on how they apply it. Read Now

New Products

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • Mobile Safe Shield

    Mobile Safe Shield

    SafeWood Designs, Inc., a manufacturer of patented bullet resistant products, is excited to announce the launch of the Mobile Safe Shield. The Mobile Safe Shield is a moveable bullet resistant shield that provides protection in the event of an assailant and supplies cover in the event of an active shooter. With a heavy-duty steel frame, quality castor wheels, and bullet resistant core, the Mobile Safe Shield is a perfect addition to any guard station, security desks, courthouses, police stations, schools, office spaces and more. The Mobile Safe Shield is incredibly customizable. Bullet resistant materials are available in UL 752 Levels 1 through 8 and include glass, white board, tack board, veneer, and plastic laminate. Flexibility in bullet resistant materials allows for the Mobile Safe Shield to blend more with current interior décor for a seamless design aesthetic. Optional custom paint colors are also available for the steel frame.