Jeffrey Liu

A Conversation with Dr. Jeffrey Liu, President and CEO of Infinova

  • Jan 13, 2011
Video surveillance system manufacturer Infinova put up its IPO on the Chinese stock exchange in December. We talked with CEO Dr. Jeffrey Liu about why the company chose China and what Infinova plans to do with the $300 million it raised in the sale.

Q. Why has Infinova decided to place its IPO on the Chinese stock exchange rather than the NYSE?

A. The Initial Public Offering was placed on the Chinese Stock Exchange because it is one of the top IPO markets globally – PricewaterhouseCoopers expects to see $60 billion raised in China in 2011.

The other short answer is that it would allow us to raise more money. As we have offices and sales throughout the world, we are in the position where we could choose the stock exchange that would let us raise the most money. Most will acknowledge that the United States is a tough place to raise capital now. In contrast to IPO markets throughout the world, the Chinese IPO market is very strong, and so that’s why we chose to list the company there.


Q. What does Infinova plan to do with the capital that the IPO will raise?

A. Infinova will use the $300 million to grow both organically and through complementary acquisitions. This includes expanding our global sales network, advancing global marketing to strengthen the Infinova brand, and continuing research and development to bring more video technology breakthroughs. We recently had product announcements for H.264 products at ASIS and, in April at ISC West, we will announce our family of ONVIF-compliant products.

We are also starting to look for suitable technology companies to form partnerships and alliances that will advance Infinova solutions and the acquisition of manufacturing and distribution companies to grow our market share.

We have more than 290 R&D engineers, meaning our channel partners will be able to continue to expand their businesses knowing that we will respond. From a marketing point of view, we plan to strengthen our position as “the integrator’s manufacturer,” so we can even better support our integrators and partners by delivering video systems that meet their customers’ needs.

Q. Does your company have its eye on expanding its presence in the Chinese market? Where do you see the biggest opportunities for growth?

A. We look forward to expanding our presence in all markets, including China. Of course, China is growing very rapidly and we fully intend to leverage our presence in China. However, interestingly for Infinova, we are seeing about the same rate of growth in all areas of the world: North America, Latin America, Europe, the Middle East, India and Asia, both in and out of China.

 
Q. Your company is widely known for products that smooth the transition from analog to IP video. How do you see that transition proceeding in the next year?

A. We look forward to helping Infinova integrators help their customers migrate efficiently from analog to digital solutions in the most cost-effective way. Many times, too many compromises must be made when end users find that they must scrap their analog control room equipment when it is not yet fully depreciated.

For this reason, Infinova has created products and programs that help integrators enable their customers to move to IP as budgets and requirements dictate while also extending the life of their existing analog surveillance systems.


Featured

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services

  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

  • Pragmatism, Productivity, and the Push for Accountability in 2025-2026

    Every year, the security industry debates whether artificial intelligence is a disruption, an enabler, or a distraction. By 2025, that conversation matured, where AI became a working dimension in physical identity and access management (PIAM) programs. Observations from 2025 highlight this turning point in AI’s role in access control and define how security leaders are being distinguished based on how they apply it. Read Now

Most   Popular

New Products

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge.

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.