Twitter Hackers Serving Up Extra Large Combos with Burger King

Twitter Hackers Serving Up Extra Large Combos with Burger King

Wouldn’t it be nice to log into Twitter and see an extra 60,000 followers? That’s exactly what happened to Burger King: people began following their account by the tens of thousands. Were they giving away Whoppers? Nope. Hmmm, something seemed a little fishy…fishier than Burger King’s Premium Alaskan Fish Sandwich. Where did all these new followers come from?

Come to find out, Burger King’s Twitter account had been hacked. Before their account was compromised, Burger King had about 50,000 followers but after being hacked, the followers increased to more than 110,000.

It was unclear who was responsible for the hack, but it did demonstrate how quickly a company’s outreach to their loyal fans can turn into an embarrassing situation. At one point, Burger King’s profile message said that they had been sold to McDonald’s, obviously a direct competitor, because the Whopper, Burger King’s flagship sandwich, had flopped.

At another point during the account hacking, McDonald’s tweeted: “We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking.”

So, how did the hijacking happen? To my knowledge, no official reports have been released; however, remember how Twitter is accessed with a username and password? Well, if a person’s computer is infected with malicious software, it is easy for hackers to hijack accounts. Not saying that this is what happened, but it could be one plausible explanation.

Other social media platforms (Facebook and YouTube) offer two-factor authentication, providing greater security because it requires something in addition to a password, like a code sent by text message to a registered mobile device. If Twitter had this type of authentication, hackers would have been forced to get past two layers of security instead of only one.

We may never know the truth as to how or who actually hacked into Burger King’s Twitter account; however, one truth we do know is social media security is a huge issue that can cause major problems.

(Reference: http://www.cbsnews.com/8301-205_162-57569911/burger-king-twitter-hacked-posting-under-mcdonalds/

About the Author

Ginger Hill is Group Social Media Manager.

Featured

New Products

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.